Continuous lead generation and business process automation

“ASB brought us new possibilities to improve our processes through a relationship of great trust and partnership. We had the objective of modernizing our commercial sector and, therefore, it was important to have the support of the ASB during this reformulation.

With ASB’s performance and solutions, the main change was that we were able to automate our processes and, consequently, gain productivity and efficiency in the commercial sector. At all times during the implementation and development of the project, the ASB team spared no efforts to help us.

In general, ASB made our day-to-day activities and deliveries to the commercial team much easier. As a result, it was possible to abandon old habits, understand this new strategy and adapt our internal structure to make the project work.

It also became possible to measure results more quickly and, with that, adjust the strategy to constantly optimize results.”

Jéssica Queiroz

Communication and Marketing Leader at Ramo Sistemas


Ramo Sistemas’ biggest difficulty was generating a volume of leads that met the demand and implementing the active prospecting strategy within the company’s structure to improve demand generation.

Solution identification

Ramo Sistemas’ biggest difficulty was generating a volume of leads that met the demand and implementing the active prospecting strategy within the company’s structure to improve demand generation.

Results achieved

With the process carried out in partnership with the ASB, through active prospecting and attraction marketing strategies, Ramo Sistemas grew the number of indexed keywords by 3,400%, based on the improvement in Google’s ranking.

The company also registered a greater volume of leads generated continuously, maintaining a constant generation of demand and, consequently, there was an increase in opportunities for the commercial area to work.

In addition, Ramo was able to automate processes, increase productivity and better measure its results.

Solutions that were the key to the success of Ramo Sistemas

Digital strategy planning

We develop a complete digital marketing plan, involving the creation of personas for the marketing processes by attraction and active prospecting, the indication of educational materials (e-books, whitepapers, infographics), landing pages, marketing emails, nutrition flows , editorial calendar and other strategic outbound marketing actions.

Creation of strategic personas for the business

In all, four personas were created for the project, with a greater focus on CFOs, covering the most strategic segments for Ramo Sistemas: distribution, industry, services and startups. We write blog and social media content for each one of them, focusing on reaching the pains, needs and challenges of this audience.

As a result, we achieved a significant increase in engagement, credibility and brand reputation, as well as driving traffic to the site and generating better results for attraction marketing.

Keyword analysis

We developed the keyword study according to the solutions offered by Ramo Sistemas, the market in which it operates and the strategic terms to reach the pain of the persona, as well as considering monthly searches, competitiveness, organic competition, paid competition and cost per click.

Digital content production

Our content development for the blog is weekly, with publications aimed at meeting the needs of the strategic personas for the business.

The goal is to improve ranking on Google, increase website visitors and their conversion, in addition to bringing leads in an organic and natural way through contact forms, educational materials and newsletter.

With our strategy and SEO practices, Ramo Sistemas conquered 1417 keywords in all, 32 on the 1st page, including 2 snippets, in addition to 38 keywords between the 2nd and 5th pages.

Active prospecting

We generate 400 qualified leads monthly, based on the ICPs (Ideal Customer Profile), using searches in our big data and qualification by our commercial intelligence team.

From August to November 2020, we generated more than 2,000 qualified leads, which were worked on in customized cadence flows and forwarded for SDR (Sales Development Representative) qualification.

Data analysis and delivery of monthly reports

At the end of each month, we deliver a report to the client with the main results for the period, listing the actions taken and the next demands that will be delivered in the following month. In addition, according to the analysis, we make suggestions for new strategies to achieve the expected results.


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