SUCCESS CASES

Company committed to the customer and with total domain in digital marketing

“Vivante has always worked with the traditional prospecting model. However, we realized that we needed to act more professionally. For this, the first action was to remodel the site with a more current language so that later we could start inbound and outbound marketing actions. That’s when we decided to look for a company specialized in digital marketing.

The partnership between ASB Marketing and Vivante started from the active prospecting process carried out by the agency. Our president was impacted by the cadence of emails from the ASB itself and, after that, we scheduled a call to better understand the solutions. We got to know other agencies, but ASB was chosen for the credibility that was passed on to us throughout the BID process.

During the implementation of the inbound strategy, including the new Vivante website, there was a large amount of work and required commitment from the internal team to align content and strategy. We had full support from the ASB at this stage. Remembering that ASB developed Vivante’s website and digital marketing planning, which includes inbound (attractive prospecting) and outbound (active prospecting) actions.

Today, I can say that the marketing and sales areas are well structured, in addition to having gained greater exposure and projection for the brand.”

Renata Dutra

Commercial Director at Vivante

Important steps to success with Vivante

Results achieved

In 2019, there was a 35% increase in the volume of visits to prospects compared to the previous year, with 90% of this growth being generated by active prospecting by ASB Marketing.

With the commercial area structured, together with the generation of qualified leads on a recurring basis, we had a significant increase in the volume of proposals generated, many of them with high chances of being closed.

Complete digital marketing automation

Digital marketing automation is done through Sendinblue. We send out marketing emails, newsletters, nutrition flows and commercial flows, in addition to managing contact bases and creating landing pages aimed at specific campaigns.

The tool is essential for designing automation strategies and, therefore, impacting leads at the right time in their purchase journey.

Creation of strategic personas for the business

In all, five personas were created for the project, covering the most strategic segments for Vivante: industry, health, shopping center, education and commercial building. We write weekly blog and social media content for each of them, always bringing the needs, pains and realities of these profiles to the fore. As a result, we achieved a significant increase in engagement and followers, as well as a boost in traffic to the website.

Vivante’s website has 825 keywords indexed in Google. Among the strategic terms, we highlight 11 on the 1st page of the search engine and 22 between the 2nd and 5th, totaling 33 well-ranked potential keywords. We highlight some examples: facilities management, bed management, maintenance in hospitals, preventive building maintenance, industrial maintenance indicators.

Digital content production

The blog and social media content is weekly, with publications that involve the needs of strategic personas for the business. To create them, we based ourselves on keyword analysis, which is reviewed every two months, suggesting guidelines that adhere to the public and the company’s segment.

We generate an average of 120 inbound leads per month. The sources vary between contact forms, educational materials and newsletter.

Social media management

We manage social media, including content production, text review, scheduling posts through the tool and analyzing results.

Consultative service focused on results

Our relationship with the client involves the exchange of e-mails, videoconferences and face-to-face meetings. We worked autonomously, but the participation of the marketing manager and commercial director was essential for the success of the project.

Data analysis and delivery of monthly reports

We put together a monthly report for the client with the main results of the period, listing the actions taken and the next demands that must be delivered in the following month. When necessary, we include strategy recommendations according to the analyzed data.

Active prospecting

Every week, we prospect 150 qualified leads in big data (600 in the month), based on predefined personas from the client’s directions.

From May to October 2019, we generated 238 opportunities (immediate, future and referrals), which represent a 35% increase in the volume of scheduled visits to prospects. Example: of the 17 bookings in October/2019, 12 were generated by active prospecting at ASB.

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