“Vivante has always worked with the traditional prospecting model. However, we realized that we needed to act more professionally. For this, the first action was to remodel the site with a more current language so that later we could start inbound and outbound marketing actions. That’s when we decided to look for a company specialized in digital marketing.
The partnership between ASB Marketing and Vivante started from the active prospecting process carried out by the agency. Our president was impacted by the cadence of emails from the ASB itself and, after that, we scheduled a call to better understand the solutions. We got to know other agencies, but ASB was chosen for the credibility that was passed on to us throughout the BID process.
During the implementation of the inbound strategy, including the new Vivante website, there was a large amount of work and required commitment from the internal team to align content and strategy. We had full support from the ASB at this stage. Remembering that ASB developed Vivante’s website and digital marketing planning, which includes inbound (attractive prospecting) and outbound (active prospecting) actions.
Today, I can say that the marketing and sales areas are well structured, in addition to having gained greater exposure and projection for the brand.”