Optimizing your blog’s content is the best way to ensure that your site reaches or remains in the top positions on Google. Content marketing is an attraction marketing strategy that aims to offer relevant content to your client, solving the main doubts and pains about related subjects.
That way, when these users search for these subjects in search engines like Google, they will find your site and its contents. With quality articles and content, your brand will become a reference on the subject for that user and, at the right time, he will be able to do business with you.
Many companies today invest in content marketing and content optimization for blogs. According to HubSpot, 82% of marketers are actively investing in content marketing.
However, it is important to bear in mind that just creating content and leaving it forgotten is not enough to achieve the best results, it is necessary to analyze and optimize old content so that it improves its position and is more complete to help its customers. customers.
Therefore, in this article, we will talk about the importance of optimizing blog content and we will give you some content optimization tips for your company to get your hands dirty.
How important is content optimization?
To understand the importance of content optimization, first, we need to talk about SEO. Search Engine Optimization is a strategy that involves several rules and guidelines that must be followed when preparing a website and creating content for the internet.
It is based on SEO that Google performs the indexing of sites and organizes them on search pages, according to the quality of the content and its relevance to the search performed.
Over time, Google’s algorithm updates and ranking criteria may change. Also, your competitors may try to create better content than yours to boost their ranking and take your place.
Content optimizations ensure that you can keep your website and content up to date with Google’s guidelines, improve the content presented to customers and always be up to date, ensuring your highest positions on Google or increasing those as possible.
7 Content Optimization Tips for Your Blog
Now that you know how important it is to optimize content for your blog, let’s see the main points that should be optimized and how to do them.
Use long tail keywords in the text
A very important thing in content marketing is the keyword, it serves as a guide for you to understand what your customers are looking for on the internet and, at the same time, it is what will indicate to Google what type of content the user wants to see.
Long tail keywords are more specific, dealing with more defined and specific topics. Adding these keywords to your text in strategic places can boost your results.
Responsiveness is the word of the day when it comes to the internet and digital content. This term refers to adaptable content for any type of device, be it smartphone, tablet, etc.
This feature is being very relevant in Google’s current ranking, so investing in responsive websites and content can be essential to improve your positions on Google.
The meta description is that text that is next to the website link in the search, it serves to present the content to the user and show what he will find on the page. Performing optimizations in the meta description is essential, you must include the keyword in it so that it stands out.
Optimize the images
Another very important ranking factor is images. Image optimizations range from including the keyword in the description to decreasing the file size so the site loads faster.
The friendly URL is easy to understand and easy for the user to identify. Ideally, the keyword should be used in the URL and avoid numbers and symbols.
Search the competitors
If you want to improve your ranking, it’s important to understand what your competitors are doing. Research competitors’ content and identify how to make that content better for users.
Update your content
It’s time to really update your content, bringing new information, adding keywords and increasing relevance for customers.
Use other media
Finally, a tip is to use other media, not just the blog. According to the Content Marketing Institute, 58% of B2B professionals said virtual events, webinars and online courses produced the best results in the last 12 months.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions (attraction marketing) and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!