If you’ve been in digital marketing for a long time, you must be used to new strategies and terms emerging frequently. But if you’re just arriving in this world, the amount can be quite daunting, it seems like you’re always out of touch with the latest trends.
Even some more experienced professionals have this feeling and end up getting a little lost. One of the current trends is Conversational Marketing.
This strategy has become well known and quite popular thanks to technological advances in recent years that have allowed new ways of communicating with customers.
If you still don’t know what Conversational Marketing is or want to know more about this topic, don’t worry! In this article, we will tell you everything about this new digital marketing strategy for you to use in your company.
In this article you will discover: what Conversational Marketing is, what benefits it brings to your company and how to apply this strategy in your organization.
What is Conversational Marketing?
To begin with, let’s understand what Conversational Marketing is. As we said previously, the translation of Conversational Marketing is Conversational Marketing, or conversational Marketing.
Therefore, we can assume that this strategy is focused on using conversation as the main marketing tool. More specifically, automated conversations, such as chat bots.
In other words, we can say that conversational marketing uses automated conversations in real time to guide potential customers through the purchasing journey.
This way, customers don’t have to wait long periods waiting for an email response or wait on the phone to be answered. Now, everything is resolved very quickly, through support specialists prepared to serve customers, or even artificial intelligence capable of answering questions and problems.
What are the benefits of Conversational Marketing for your company?
There are several benefits of using Conversational Marketing in your company. Let’s look at some of them.
Perhaps the main benefit of this strategy is the possibility of serving your customers 24 hours a day, 7 days a week. With the internet and new technologies, there is no time for your customers to decide to buy from you or want to ask a question.
When using a chat bot, you can count on the help of highly capable artificial intelligence that, after a few directions, can learn and respond to your customers at any time.
It is worth remembering that using these bots does not replace human service, but it is a great way to ensure that your customers are responded to quickly and efficiently whenever they need it.
Scalability is nothing more than your company’s ability to grow without causing major losses to it. For your company to be scalable, it must have the capacity to support all the activities necessary for the new number of customers.
In other words, if the number of customers increases, it is necessary to increase the company’s capacity to serve these customers. With the use of Conversational Marketing this is possible, since the main tool is the use of chat bots and artificial intelligence.
Personalization of service
Another great benefit of this strategy is the possibility of offering personalized service to each customer. This way, you can guarantee excellent quality service, solving each customer’s problems and also, there is always that question “was this service provided by a robot or by a person?”. The closer you are to a person, the better the quality of service.
How to use Conversational Marketing
Now, let’s understand how to implement Conversational Marketing in your company.
The first thing you need to do to implement this strategy in your company is to offer direct contact with customers and respond as quickly as possible.
If your company is not yet able to invest in chat bot and artificial intelligence tools, for example, you can use free tools like WhatsApp.
WhatsApp is the most used instant messaging application in Brazil, so it is practically certain that your customer is too.
You can create links to start a conversation with you and the Business version of the app allows you to schedule automatic messages to be sent outside business hours, or when you are unable to respond.
Additionally, you can add plugins with the WhatsApp button on your website to start the conversation immediately.
During business hours it is important that messages are answered as quickly as possible, after all, the objective is that customers do not have to wait long to receive service.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions (attraction marketing) and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!