Having a good plan of action for attracting customers is essential for the development of your company, after all, it is with it that you can find the right ways to find new customers and grow your company.
Customer acquisition is a stage in the commercial sector in which sellers need to identify potential customers and get in touch so that the relationship can be worked on in order to close the deal.
Having an ideal customer profile is essential for the customer acquisition action plan to work. This way, your sellers will know which leads are more likely to be converted into customers.
If you still don’t have an action plan for attracting customers or are looking to optimize your results, we’ve separated 6 strategies that can be very useful. Check the article until the end!
How important is it to develop a good action plan for attracting customers?
Attracting customers is the main fuel for moving the commercial area of a corporation, affecting several commercial processes.
A well-defined strategy is capable of reducing the flow of sales. That is, long steps are replaced by simpler, more direct and assertive negotiations.
Another benefit of the plan for attracting new consumers is cost reduction. This happens because, with smaller steps, managers reduce spending on customer acquisition, the so-called CAC.
As a result of these impacts, it is also possible to see an increase in return on investment (ROI). Since the strategies, efforts and technologies employed in attracting customers generate a faster and greater return than invested.
Finally, this whole scenario generates two optimistic expectations for companies. The first is the possibility of growth, as it allows for a constant flow of negotiations for the short, medium and long term.
The second is predictability of future revenue and results based on current sales pipeline statistics and ongoing lead generation. With this, the company can make more strategic decisions for the consolidation of the organization.
6 strategies to optimize your customer acquisition action plan
Customer acquisition can be done in two ways: through inbound marketing or outbound marketing techniques. Inbound marketing, also called attraction, happens when we arouse the customer’s interest and he seeks the company to do business.
Outbound marketing, on the other hand, is the most traditional way, where the company attracts customers with promotions and benefits. Check out some of the strategies that cannot be missing from your customer acquisition action plan.
Social selling, or social selling, is the strategy of going after customers through social networks. For this, you must create a relationship with these users with interactions.
For example, you can like and comment on publications by users who have a profile to be a customer, or join groups related to your niche market and interact with other members.
Another strategy is cold email. It consists of sending an email to potential customers who are within the ideal customer profile. This is a great way to make a first contact with the customer and present your brand, then you can carry out a nurturing work so that this lead is developed in the sales funnel.
Another strategy coming directly from traditional marketing is the cold call, also called cold calling. This contact is made with a list of clients that match the ideal client profile.
A strategy that has gained a lot of prominence in recent years is content marketing and you cannot fail to use it in your strategy. It consists of creating relevant content to help solve customer pain points and making them available on blogs, social networks, email marketing, etc.
Paid media ads never go out of style and are great marketing strategies to attract new customers. With little investment, you can create powerful ads that will attract attention and impact people who have the profile and interest in your brand.
Another strategy that you need to have in your customer acquisition action plan is referral marketing. The majority of sales and closed deals are made through referrals from satisfied customers. Investing in and encouraging these referrals can help a lot when it comes to attracting new consumers.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions (attraction marketing) and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!