In digital marketing, there are several strategies and nomenclatures that can confuse even the most experienced professionals. One of the most common confusions is between Inbound Marketing and Content Marketing.
Although they are different things, Content Marketing can be one of the strategies used in an Inbound Marketing campaign. In reality, one serves as a complement to the other.
Inbound Marketing is a broad strategy, which aims to make your customers find you, while content marketing is a strategy aimed at creating content and distributing it for free.
Can you already see how one can help improve the results of the other? If you haven’t figured it out yet, don’t worry. In this article, we will talk in detail about the two strategies and you will understand the difference between Inbound Marketing and Content Marketing.
What is Inbound Marketing?
To begin with, let’s understand what Inbound Marketing is all about. The translation of Inbound Marketing can be done as Attraction Marketing, that is, it is a strategy that aims to attract customers without necessarily going after them.
This strategy presents an inversion of the roles played by the company and the customers in more traditional marketing campaigns, where the company goes to the customer with advertisements and advertisements.
Therefore, the customer is the one who arrives at your company’s website and this can be done in different ways, such as, for example: search engines, referral sites, social networks and much more.
The idea here is not for the customer to come to your website to close a deal with you, but to work on your brand positioning, authority and present your solutions to the customer.
Eventually, this customer can move up the sales funnel and get to the point of completing a purchase with you.
Now, let’s understand what Content Marketing is.
What is Content Marketing?
Content Marketing is a strategy based on creating any type of content to educate, entertain or inform a potential customer.
As you can see, it is directly linked to Inbound Marketing, after all, it is with Content Marketing that you will feed your customer attraction strategies.
The objective of this marketing methodology is to educate and inform users about certain subjects, which will make them realize that they have a need that needs to be solved.
By consuming more content, they begin to identify solutions to this problem and start looking for the best companies to close deals with. The idea is that your company is in the customer’s memory thanks to the quantity and quality of the content you offer them and, thus, when the right time comes, it will be with you that they close the deal.
Content creation can be done on different platforms and in various formats. You can create a blog and post articles on subjects related to your market segment, record videos or podcasts, create social networks and generate content on them.
The important thing is that you have quality content that will solve the pain that potential customers may encounter.
What is the difference between Inbound Marketing and Content Marketing?
So, what is the difference between Inbound Marketing and Content Marketing? The difference is that the first is a broad and generic strategy that can involve several other strategies and actions, while the second is a specific strategy that can be part of Inbound Marketing.
As Attraction Marketing aims to get customers to your website, Content Marketing is a very powerful tool for this. By combining this strategy with SEO (Search Engine Optimization) techniques, you can reach the highest positions on Google or any other search engine.
That way, whenever a possible customer searches for a subject related to your niche market and your team has created content about it, that customer will reach your website.
Over time, and if your content is of quality, trust in your company will increase and, when he is ready to close a deal, he will remember your company.
That is, much more than understanding the difference between Inbound Marketing and Content Marketing, it is necessary to understand that these two strategies go hand in hand and can bring many benefits to your company.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions (attraction marketing) and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!