Sales is a very competitive industry, with a lot of competition from inside and outside the company. To stay competitive, it’s important for sales teams to use digital technology as much as possible. These technologies can help them maximize their process and achieve better long-term performance.
Digital technologies have a significant impact on sales performance. No wonder, the FGV found a growth of 6% per year of companies in investments in technology. It is evident that process optimization is the most important advantage over competitors in the market. Furthermore, technological tools allow identifying the right potential customers, making them aware of the company’s offers and gaining their trust.
To improve their performance, companies need to be sure that they are using adequate means and solutions to optimize their processes and operations. For example, they need to adopt more efficient CRM systems that will help them manage customer relationships more effectively. They also need to make sure they are using the appropriate marketing tools that will help them reach customers more efficiently and effectively.
In this article, you will learn about the impacts of digital technologies on sales performance. Check out!
What are digital technologies in sales?
Digital technologies have changed the way we do business today. They helped us in many ways, but they especially excel in optimizing processes. Process optimization is a technique that helps to optimize a seller’s time by eliminating manual tasks and automating processes to save time and increase productivity.
Salespeople are often required to spend a lot of time on administrative tasks such as data entry, document generation, etc., which can take up to 50% of their day. This helps improve sales performance by reducing the time it takes for a transaction to take place, as well as making it more accurate.
Not only does this decrease your efficiency, but also, digital technologies aid sales performance by:
- Identifying the right prospects;
- Make them aware of the company’s offerings;
- Earning your trust.
Furthermore, automation tools also make it easier for companies to reach their customers on a global scale and provide personalized services.
What are the benefits of using digital technologies in sales performance?
Digital technologies have been immensely helpful for sales teams to improve their performance. Process optimization is one of them. It helps the team with pipeline management, generating more leads, marketing automation, customer relationship management, closing more deals, and increasing average revenue per sale.
Another advantage of digital technologies is that they also provide a way for the sales team to be more productive and efficient. With tools that streamline processes, your team can generate leads, reach prospects, track their progress, close deals faster, and even measure their performance with advanced analytics tools.
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Still, digital technologies have been part of sales for decades. In the past, they were used as a way to automate and improve the sales process. But now they are used in many ways that go beyond process optimization, including:
– Generation and prospecting of leads;
– Customer data management;
– Social sales;
– Marketing automation tools;
– Data analysis;
By optimizing the marketing and sales stages, your business becomes more scalable by maximizing the process and achieving better performance.
Count on ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions (attraction marketing) and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!