For many years, the only way to communicate over the internet was through e-mails, exchanging messages between friends, co-workers and family with just a few clicks and instantly.
However, for some people, this practice was quickly overtaken by instant messaging software, social networks and other applications. With this, e-mails became tools more focused on the corporate and commercial environment, but they did not stop being used, quite the contrary.
According to data from Statista, the number of email users around the world in 2021 was 4.14 billion, representing an increase of 110 million new users compared to 2020.
For those who are outside of this medium, it is common to ask “does email marketing still work?” And that’s what we’re going to answer in this article!
Here, you will understand everything about email marketing, its advantages and, mainly, if email marketing still works.
What is email marketing?
To start, let’s understand exactly what email marketing is. It is a digital marketing strategy that consists of using email as a tool for communicating, engaging and converting your customers.
That is, it is any action carried out through email and which has the purpose of publicizing or selling a product, service or company. There are many different categories of email marketing that you can use in your business, such as newsletter, promotional email, welcome email, cadence, etc.
Does email marketing still work?
Now that you understand what email marketing is, let’s present some relevant data that will answer whether email marketing still works or not.
Still according to Statista, in 2020, approximately 306 billion emails were sent and received daily worldwide.
Additionally, 47% of marketers rank email marketing as the most effective marketing channel, according to the Email Marketing and Marketing Automation Excellence study. The other channels had 39% for social media, 33% for SEO and 33% for content marketing.
Among B2B (Business to Business) companies, email marketing is used by 92% of professionals to distribute content. For customers, email marketing is the preferred channel for commercial communication.
What are the advantages of using email marketing?
If the data we have presented is still not enough to convince you that email marketing still works, let’s talk about the advantages that this strategy can bring to your company.
The first possibility that email marketing opens up is sending segmentation, that is, you can divide your audience into segments and send different content to each of the segments.
This allows you to have more control over who your leads are, where they are in their journey and what content will be most effective with them. Thus, you can target content that users are most interested in and increase your chances of conversion.
Another advantage of email marketing is the easy measurement of results, many of the platforms used to send emails have complete data and indicators that allow you to understand how your strategy is, what is working and what needs to be improved for the companies. next actions.
The public wants to receive email marketing
Perhaps this is the only marketing channel where customers choose and ask to receive advertisements, promotions and contacts. This is because a good email marketing strategy requires the customer to pass on his contact information to you and agree to establish this communication.
This can be done through a lead capture form, sending rich material, participating in webinars or any other way.
Finally, the last advantage that we will present is the low cost of carrying out this action. There are good email marketing tools on the internet that have free plans that you can use to create and send your emails. Also, there is no cost to be paid to get you to appear in your customer’s inbox. In this way, the ROI of email marketing is one of the biggest positive points that this strategy has.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions (attraction marketing) and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!