Digital games are a worldwide phenomenon that generate billions of dollars every year. They are no longer considered children’s things and are admired by people of all ages.
In addition to the great impact that games have had and still have on the world economy, they have served as inspiration for many people to create strategies that allow them to convey the sensations of playing in other situations in our daily lives.
This is gamification, a trend that has been growing a lot in recent years and that we will see happening much more frequently. It can be used at different times and in different ways, from maintaining a healthier lifestyle, organizing your schedule to your marketing campaigns.
If your company is not yet familiar with gamification, know that it can bring several advantages, both internally and to increase engagement with your brand.
Therefore, in this article, we will talk everything about gamification, its advantages and some tips on how to use this methodology in digital marketing.
What is gamification?
In general, the term gamification refers to the act of applying common elements in video games, such as rules, levels, scoring, competition, in our daily personal or professional activities.
For example, a company can offer a score for each task completed by an employee and when that score reaches a certain value, that employee can receive a reward.
The objective of gamification is to transform boring, repetitive or monotonous activities into a more playful and fun work environment, as if you were actually in a game.
Using this technique in your company can provide several advantages for it, such as increasing employee engagement in tasks. However, this technique can be used in other situations, such as in your company’s digital marketing.
Advantages of gamification in digital marketing
Nowadays, engagement is the biggest concern for many companies in the digital world, the more engagement you get on a social network, the greater your relevance to it and, consequently, you will be able to reach a larger number of audiences.
Furthermore, the brands that have a more memorable digital presence are those that manage to retain more customers and can become the main references in their area of activity, they are those called top of mind.
That’s why getting your customers and social media users to interact with your brand is so important. Through gamification this can be achieved very efficiently.
Another great advantage of gamification is the possibility of collecting data more easily. For example, to participate in your action you can ask users for information such as email, telephone, connect with Facebook, etc.
This type of information offers relevant insights for the company about who the audience they are reaching, their habits, interests and more.
Tips for applying gamification to your marketing campaigns
If you like the idea and are interested in using gamification as a strategy in your company, check out some elements that cannot be missed in your marketing action and other tips.
The main element of gamification is to capture users’ attention in your marketing action and one of the best ways to do this is by creating engaging stories that will make users not want to stop.
Division by levels
This is also another classic feature of games, it serves as a reward for players, as they play and participate in activities they earn points and advance to levels.
This generates a feeling of recognition and satisfaction, making him continue playing.
Setting up a ranking makes all players want to improve their results to surpass other participants, thus increasing engagement and productivity.
Another way to encourage participants is to place a time limit on completing the activities, this way, they are more focused on finishing so they can earn more points and improve their position in the ranking. When they succeed, it generates a feeling of satisfaction and makes them stay in the game.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions (attraction marketing) and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!