How have you been advertising your business and in what media? See how strategic this question promises to be, and when well answered, it reveals the inefficiency or otherwise of your investments in ads on Google.
The truth is that the media has allowed your product to be found much more easily than before. The seller does not need to go door to door to close the purchase. Often the salesperson is right there on the customer’s social networks, on TV, in email marketing, on the cell phone… It is difficult to say that he was not found when a structured sales performance is applied.
The most interesting thing about this way of advertising your products on digital is that it can have a positive or negative impact on your brand. In what way? Read on to get a better understanding of Google ad reactions.
How Google Ads Impact My Brand
A Global Web Index survey, “What do consumers actually think of ads” demonstrates what people think about ads, both on social media, TV, Websites and Email Marketing. Some data from this study demonstrate that social networks had the format most associated with personalization, a feature much sought after by Generation Z.
At the same time, Generation X and Baby Boomers prefer more functional ads, which focus on discounts and product information, as well as teaching something. But all generations don’t like intrusive or excessive content. Therefore, a persona study is necessary to adapt your content and positively impact your brand.
One of the biggest complaints from consumers is content that blocks them from being able to see what they want (due to ads), content that haunts them and excessive content. Ads are very hard to miss, but there are ways to make them more interesting to your audience.
In short, ads impact your business brand, but it’s your strategy that makes the content positive or negative.
How to Get My Business on Google
For your business to be on Google, you need to talk well with the Google robot. When it comes to Websites, SEO makes your site indexed, and quality content ranks it in search engines.
Paid ads also have their results, so it’s good to test which experience makes reading more attractive to leads and a higher number of conversions for your business.
How to sell to businesses online
For B2B businesses, you can learn a lot from the B2C language. In reality, people want to consume from companies that actually care about consumers, and digital interaction can strengthen this perception from the outside.
When using Google Ads, there are some important points to take into account when selling to businesses.
Know your persona
B2B sales is another language and one that requires more product information to give credibility and expose your product’s differential. You often need to resort to Content Marketing to educate your leads about the solution.
Know where your lead is
When knowing the best language to use and lead habits, you need to know where you are going to place the ad to run. As already mentioned, the younger generation is more on social networks, the older generation values more informative and educational content. In addition to finding it, you need to retain it for more conversion.
Structured sales performance
KPIs need to be monitored, post-sales, CRM, marketing and sales teams need to be aligned to make ads more effective.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions (attraction marketing) and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!