ASB Marketing was elected as one of the best places in the world to work with, winning the Great Place to Work or GPTW seal. This seal is given by the consulting firm Great Place to Work and ensures that companies that receive this certification are really great places to work with.
Currently, only 2307 companies around the world have been certified with the GPTW seal in 2023, and we at Asb Marketing are part of this select group of companies.
The Great Place to Work (GPTW) seal is a global recognition that is granted to companies that have a high level of employee satisfaction and a positive work culture. The importance of this seal is that it is a reliable indicator of the quality of the work environment in a company. Companies that receive the GPTW seal are recognized as leaders in people management practices and as organizations that value and invest in their employees.
The Great Place to Work seal is granted based on a survey conducted with company employees and analyzing their people management practices. The research includes questions about culture, values, work environment and company management practices. Companies that receive the GPTW seal are those that have high scores in all these areas and that create a work environment that encourages collaboration, innovation and employee well-being.
What is the importance of the GPTW seal?
The main impact of the GPTW seal is to show everyone, customers, employees and candidates that ASB is a great place to work with, with good organizational culture, a healthy and safe work environment for all people, independent of their color, gender or sexual orientation.
Having the Great Place to Work seal can bring many benefits to a company, including greater attraction and talent retention, increased productivity and employee motivation, and improvements in the company’s reputation and image. It can also be a source of pride for employees, who feel valued and recognized for their work.
How does the GPTW seal affect our customers?
The Great Place to Work seal can affect customers of a company in a variety of positive ways. When a company receives the GPTW seal, it means that it has a positive work culture and a team of engaged and motivated employees. This can result in better quality of service or product and more friendly and efficient customer service.
Customers can see the difference in companies that receive the GPTW seal, as these organizations usually have a more committed and qualified team. Employees who feel valued and motivated tend to work with more dedication and attention to detail, which can result in higher quality products or services.
In addition, companies with the GPTW seal usually have values and principles that place employee welfare first. This can translate into more humanized and personalized customer service practices that can make customers feel more valued and satisfied.
In short, when a company receives the Great Place to Work seal, this can be a signal for customers that the organization values its employees and seeks to offer quality service. This can generate a positive perception of the company by customers and increase their loyalty and satisfaction.
Count on ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions (attraction marketing) and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!