Having a team made up of high-performance SDRs is the dream of any company, after all, they are people specialized in the sector and who have spent years dedicating themselves and studying to reach this level.
Selling a company’s products and services is not an easy task, it is necessary to have great knowledge about the company and the solutions it offers, know how to communicate well and manage relationships with customers.
Therefore, having a qualified team is ideal for increasing the efficiency and productivity of your sales team and the company. But is it possible to transform your team into high-performance SDRs? The answer is yes!
In this article, we will present some tips to improve your skills and become a high-performance SDR. Check out.
Tips for high-performance SDRs
Be constantly learning
The first and perhaps most important tip is to be prepared to constantly learn and develop. New tools, methodologies, strategies and articles appear daily with new ways to boost your sales and develop new skills.
Dedicating yourself to new knowledge and seeking to improve is fundamental for any profession, and high-performance SDRs are no different. Therefore, set aside time in your day to dedicate yourself to your studies, it can be with videos, podcasts, courses or books on related topics.
Active listening is an essential skill for carrying out the SDR activity. It consists of collecting precious information through the customer’s speech and using this information in your strategy to present the best solutions for them.
This skill is not something that is developed overnight and requires a lot of training and dedication until you are able to find the most relevant information in customers’ statements and how to use it to sell your product.
Knowing how to conduct a conversation to generate opportunities is already a challenge for the SDR team. However, what will really make your team perform at a high level is the ability to transform different levels of curiosity into great stakeholders to be served by the sales team.
Set a number of daily activities
High-performance SDRs must be prepared to carry out a number of daily activities, so that they can increase the number of qualified leads and achieve more closings.
Build relationships with customers
When we talk about selling a product or service to a customer, we have to take into account that they want the best for their company, so it is necessary to carry out a long process of creating trust and nurturing a relationship with these leads.
The best high-performance SDRs must be attentive in each attempt to contact or interact with their potential client and always personalize their service.
Therefore, communication skills become so important to develop this lead until they are ready to close the deal.
What are SDRs?
The acronym SDR comes from the English Sales Development Representative or, in Portuguese, sales development representative. The SDR is the sales professional who works in the pre-sales period, that is, his main activity is to prepare, nurture and pass on the leads that the company has.
A good SDR is responsible for evaluating the characteristics of a contact to understand whether or not they are a potential customer. To do this, he must take into account the profile of the ideal customer and the company’s persona.
Carrying out this activity is extremely important for the flow of the entire sales process, since the number of leads is very large, however, only some of these leads will actually be interested in doing business with your company.
Thus, the SDR performs this screening to identify which leads are qualified and save the sales team time and resources.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!