Several companies are looking for ways to generate leads on Instagram with the massive growth of this social network.
To give you an idea, according to information from the company itself, in June 2018, Instagram hit the mark of 1 billion active users and is currently the 5th most popular social network in the world.
In addition, more than 500 million users access the platform every day, according to Opinion Box data on the influence of the network in Brazil.
All this reach greatly enhances opportunities on Instagram, as 90% of network users follow at least one business profile, according to data from the platform itself.
Still according to the Opinion Box survey, 47% of users like to follow and like brands on the social network and 52% have already purchased a product or service they found through Instagram.
On the other hand, 42% of users have already used the network to complain or clarify doubts with a brand.
Furthermore, according to a survey carried out by Facebook, Instagram helps 80% of its users to carry out new negotiations.
With this exacerbated growth of the social network, Instagram has become a great prospecting tool, especially for the B2B universe, because it has a robust audience and a very expressive engagement.
In general, being present on the platform is not currently a competitive advantage, but a requirement for companies that want to stand out and, above all, win new customers.
But after all, how to generate leads on Instagram? To help you with this process, we’ve prepared a complete content. Keep reading and find out more!
How to generate leads on Instagram: see 6 best practices
Among the main aspects to generate leads on Instagram, we can mention:
Study your audience
We can’t talk about how to generate leads on Instagram without starting with the basics: your audience. Understanding how these followers behave on the network is crucial to follow through with engagement and sales strategies.
In general, the platform itself provides monitoring tools to know the profile of the public, called Instagram Insight.
In practice, this system allows mapping the behavior of these users, such as access times and preferences, in addition to the profile of these people, such as age group, region, gender and other information that helps to build the aspects of this public.
Work out a branding
Branding, by definition, is building a brand. That is, it is about the way a company relates to its consumers and even communicates the mission, vision and values of the business.
When it comes to Instagram, it is essential to properly develop a branding strategy that makes your brand memorable and presentable to the public.
However, for this to be clear to your company’s followers on any social network, it is extremely important that you are also transparent with your employees.
A good branding action must happen from the inside out, in your business’s daily life and in the construction of what your company wants to communicate to the market.
Know how to present yourself on the network
Listing the previous topics, to put into practice a good branding strategy according to the public’s profile on Instagram, it is necessary to understand that the network values the visual aspects.
We know that before stories, reels, videos and other possibilities, the platform was focused exclusively on sharing photos.
Despite the innovations that have emerged in recent years, the way a company presents itself is widely observed by the public.
Therefore, know how to use the resources that the network offers in a clear, appropriate and concise way. Properly organize the information in the BIO, listing the main data of your business, with a brief summary of your field of activity and solutions.
In addition, take advantage of the tool’s own mechanisms to put your business’s direct contacts, such as email, phone and address.
Don’t forget the BIO link, it’s one of the most important aspects of your account, because it promotes the most conversions.
It should be noted that most of the attributes mentioned are only available for commercial accounts, easily configured in your Instagram username.
Pay attention to the importance of content
There’s no way to generate leads on Instagram without a solid, audience-appropriate, and qualified content strategy.
Remember what we said about the audience study? Well, all the information collected is essential to develop this action and define the best materials to disseminate to your followers.
Instagram is a network, as seen, with a lot of engagement, however, this is only achieved through rich content that helps users in some way, whether informing, answering questions or even bringing news about the market.
It is also possible to take advantage of the different post formats that the network makes available to reach different audiences, such as feed, stories, IGTV and reels.
Try to understand which content generates the most engagement with your audience and always monitor the numbers, such as likes, comments and reach. All this information is essential to implement constant improvements in your strategy.
Have consistency and recurrence
It’s not enough to have a complete and very well done editorial calendar if your team doesn’t follow it correctly, right? Well, one of the great secrets to generating engagement and, in turn, conversions on the social network is the consistency and recurrence of posts.
Believe me, the Instagram audience is quite “spoiled”, that is, they get used to your business and, therefore, will rely on the frequency of your posts to generate engagement.
In addition, it is a very dynamic network, so believe me, old posts will not generate any kind of reaction from your followers and will be unable to raise leads without a strategy behind it.
Consider investing in Social Ads
Finally, Social Ads is a good alternative for organizations that want to maximize actions on the social network and boost lead generation.
In general, this initiative is characterized by advertisements carried out within the platform, which allow you to reach new users, increase brand visibility and expand your business results.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions (attraction marketing) and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your