Having a good organic positioning is the dream of every company. This means that your content is relevant and your brand is recognized in the market and is always visible to potential customers on Google. Not to mention that, thus, there is no need for extra expenses with paid traffic and your business conversions will be all organic.
The purpose of the search tool is to show the user the best results for their search. This generates a better experience, as it provides the answer in a shorter time and also emphasizes the quality of the content being displayed.
If your business wants to appear on the first page of Google, it is necessary to build excellent SEO content, with techniques that only a marketing specialist can bring. To learn how to increase the visibility of a company, follow our blog!
What is organic positioning?
Organic positioning is the amount of unsolicited visits your website receives. This happens because your business appears on the first pages of Google when the user types in a certain search keyword. In addition to building customer loyalty, because their interest is genuine in your content, as it did not come through any advertising, it also ensures brand visibility and your business is in evidence for a greater number of people.
For this to happen, your company must invest in SEO content, well written, answering customer questions and with relevant links so that your website reaches the top of the search.
How to increase the visibility of a company through blogs?
So, how to increase the visibility of a company to have an organic positioning? Blogs with SEO techniques are a great free way to rank your site well in Google’s search engine. Bringing relevant content that addresses customer needs makes your brand credible and authoritative on the subject. Thus, selling your service is easier, as the user finds your business right on the first pages.
By the way, SEO means Search Engine Optimization, which is the same as optimization for search engines. With more organic traffic on your website, the more chances your company has to convert the lead.
For your content to be approved by Google, it must strictly follow dozens of rules imposed by the tool’s algorithms. The writing needs to be pleasant, with spacing between paragraphs, the main keyword must be positioned in the URL, in the title, in the subtitle and in the first paragraph, in addition to complementing the text itself, which must have an introduction and conclusion. All this so that Google’s artificial intelligence identifies your content as important and places it in the main searches.
The layout of the site is also a point to focus on for good organic positioning. Having usability, good information architecture and organization helps your website rank.
Another important point is to be present on social networks, as it is a way to increase organic traffic to your website. After all, more than 4.7 billion active users on social networks, representing 59% of the world’s population, and you can promote your content there, bringing more organic leads directly from your networks.
Understand the Basics of SEO
Before diving deep, it’s essential to know what organic positioning or SEO is. SEO encompasses a range of techniques, strategies, and best practices to improve a website’s visibility in search engines. The primary goal is to appear on the first page of search engine results for keywords related to your business, as this drives more traffic to your site.
Identify Relevant Keywords
Keyword research is the foundation of SEO. Identify words and phrases potential customers might use to find products or services like yours. Tools like Google’s Keyword Planner, Ubersuggest, and Ahrefs can help with this process. Remember to focus on long-tail keywords (longer phrases that are more specific) because they’re less competitive and more aligned with user intent.
Optimize Your Content
Now that you have your keywords:
- Create high-quality, original content that provides value to your readers.
- Ensure your content is readable and free of errors.
- Incorporate keywords naturally, avoiding keyword stuffing.
- Use internal links to guide visitors to other relevant parts of your site.
With mobile searches surpassing desktop, having a mobile-friendly site isn’t optional. A responsive design ensures that your website looks and functions well on various devices, improving user experience and your search engine rankings.
Speed Up Your Site
Page loading speed is a ranking factor for Google. Slow-loading pages can deter visitors and harm your SEO efforts. Consider optimizing images, using browser caching, and investing in faster hosting.
Earn High-Quality Backlinks
Backlinks are links from other websites to yours. They act as votes of confidence in your content. However, quality matters more than quantity. Aim for backlinks from reputable, authoritative websites in your niche or industry.
Why hire a digital marketing agency to have organic positioning?
As we saw earlier, SEO content production is done under Google guidelines, which change suddenly. Only a specialized marketing team can ensure that your blog will be in accordance with what Google’s algorithm asks right now. In addition to writing blogs, it takes a long study of keywords that are very ranked and part of the client’s niche to attract the correct audience.
It is important to hire the best company to position in the organic search for good strategic organic positioning planning, with keyword studies, and also do an analysis of the competition. To be well positioned, you need to know what other competing companies invest so that your brand is ahead.
A good digital marketing agency will also create for your business, exclusive content, based on SEO techniques and personas created for your target audience. Finally, you will deliver a report with all the information of your investment, containing the reach, clicks, and other data to make your organic positioning evolution be closely monitored.
Count on ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions (attraction marketing) and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!