Having a good organic positioning is the dream of every company. This means that your content is relevant and your brand is recognized in the market and is always visible to potential customers on Google. Not to mention that, thus, there is no need for extra expenses with paid traffic and your business conversions will be all organic.
The purpose of the search tool is to show the user the best results for their search. This generates a better experience, as it provides the answer in a shorter time and also emphasizes the quality of the content being displayed.
If your business wants to appear on the first page of Google, it is necessary to build excellent SEO content, with techniques that only a marketing specialist can bring. To learn how to increase the visibility of a company, follow our blog!
What is organic positioning?
Organic positioning is the amount of unsolicited visits your website receives. This happens because your business appears on the first pages of Google when the user types in a certain search keyword. In addition to building customer loyalty, because their interest is genuine in your content, as it did not come through any advertising, it also ensures brand visibility and your business is in evidence for a greater number of people.
For this to happen, your company must invest in SEO content, well written, answering customer questions and with relevant links so that your website reaches the top of the search.
How to increase the visibility of a company through blogs?
So, how to increase the visibility of a company to have an organic positioning? Blogs with SEO techniques are a great free way to rank your site well in Google’s search engine. Bringing relevant content that addresses customer needs makes your brand credible and authoritative on the subject. Thus, selling your service is easier, as the user finds your business right on the first pages.
By the way, SEO means Search Engine Optimization, which is the same as optimization for search engines. With more organic traffic on your website, the more chances your company has to convert the lead.
For your content to be approved by Google, it must strictly follow dozens of rules imposed by the tool’s algorithms. The writing needs to be pleasant, with spacing between paragraphs, the main keyword must be positioned in the URL, in the title, in the subtitle and in the first paragraph, in addition to complementing the text itself, which must have an introduction and conclusion. All this so that Google’s artificial intelligence identifies your content as important and places it in the main searches.
The layout of the site is also a point to focus on for good organic positioning. Having usability, good information architecture and organization helps your website rank.
Another important point is to be present on social networks, as it is a way to increase organic traffic to your website. After all, more than 4.7 billion active users on social networks, representing 59% of the world’s population, and you can promote your content there, bringing more organic leads directly from your networks.
Why hire a digital marketing agency to have organic positioning?
As we saw earlier, SEO content production is done under Google guidelines, which change suddenly. Only a specialized marketing team can ensure that your blog will be in accordance with what Google’s algorithm asks right now. In addition to writing blogs, it takes a long study of keywords that are very ranked and part of the client’s niche to attract the correct audience.
It is important to hire the best company to position in the organic search for good strategic organic positioning planning, with keyword studies, and also do an analysis of the competition. To be well positioned, you need to know what other competing companies invest so that your brand is ahead.
A good digital marketing agency will also create for your business, exclusive content, based on SEO techniques and personas created for your target audience. Finally, you will deliver a report with all the information of your investment, containing the reach, clicks, and other data to make your organic positioning evolution be closely monitored.
ASB Marketing can increase your organic positioning
Here, at ASB Marketing, we are an agency focused on performance marketing. That is, our goal is to generate real results in organic positioning, keyword ranking, increase in visitors and traffic to the site and lead attraction.
Our goal is to make the experience more positive in order to improve organic traffic and online positioning, increase brand visibility, attract more visitors and generate more leads.
For this, we work with customized solutions according to your needs. We deliver from website development and optimization services to attraction marketing.
To achieve all these objectives, our work is based on planning, delivering quality and efficiency, managing tools, and monitoring results.
We have a multidisciplinary team of specialized professionals, such as strategists, analysts, developers, designers and journalists. Thus, it is possible to check the current situation of your website and improve it with excellence.
To find out more details about our services, contact our experts right now!