The sales process is intertwined with the success of the business. Within it we find the flow that sells, which is responsible for generating interest in the consumer, attracting him and showing that it is the ideal solution for his need.
According to Hubspot research, 70% of companies have as a top priority to generate more business. Increasing revenue is essential for any institution to remain in the market and meet its goals in the short, medium or long term.
Because the commercial area has high priority processes in companies, institutions are always looking to make them more agile and efficient, so that they can sell more. For this, they count on specialized sellers and sales strategies aligned with the future that the business wants to have.
Organizing these sales funnel activities into a good plan can be a lot of work, so we’ll show you how to make a sales process to sell more in our blog today. Follow!
What is a sales process?
The sales process is a procedure that presents all the sales processes in their smallest details, as well as what each employee does in the activity. By having a clear sales process, the team will know how to carry out the tasks for the company to achieve success. It needs to be:
- Teachable: must be understood by all members of the sales team
- Scalable: present conditions to grow uniformly and increase demand
- Measurable: having clear indicators for forecasting and analyzing results
- Predictable: Present clear expectations of outcomes
By making your sales process more efficient, your business will benefit from:
- Ordered sales steps
- Clear view of the customer journey
- Definition of techniques for each stage of the sales funnel
- error reduction
- Consumer as center of actions
- Easier job to do
Each step is essential for the sales process to be more productive. Are they:
- Prospecting: capturing new leads
- Qualification: analysis of the level of interest
- Presentation: company presentation for the lead
- Consideration: the lead is deciding
- Negotiation: the customer wants to buy your products
- Closing: the customer made the purchase
- After-sales: turning the customer into a loyal consumer.
In the following topic, we will explain how to make a sales process to sell more.
How to make a sales process to sell more?
We’ve already seen how important this process is for your sales area. Therefore, we will teach you how to make an optimized sales process so that it generates more results for your business. Check it out below:
1- Identify the needs of the public
The first step is to understand why the public seeks your product or service. Thinking about the details of “which customer wants my product?” or “when will he look for my product?” makes it easier to strategize to engage interested leads.
For this, carry out a market research in order to know better before the service.
2- Monitor the conversion rate
This indicator is what will guide your company towards success. It serves to show whether the adopted strategies are really working, but not only with sales. It also determines how many people came into contact with your business and how many carried out a satisfaction survey, for example.
Monitoring helps with the transparency of information, as well as knowing the strengths and weaknesses of a given campaign. Everything so that the sales process is optimized in the next actions.
3- Use software
The technology is there to be used. CRM (Customer relationship management) is a software that guarantees the management of the relationship with the customer. It records the most pertinent information about the leads and, with it, the sales team can better customize the communication.
4- Integrate management
All areas must be integrated to optimize the sales process. With this, there is an improvement in the relationship with suppliers, the standardization of steps and greater agility to resolve activities.
5- Invest in after-sales
It’s not because the customer bought it that the relationship ended. He has to be loyal so that he continues to maintain a shopping routine. It is important to offer discounts and bet on satisfaction surveys.
ASB Marketing can increase your organic positioning
Here, at ASB Marketing, we are an agency focused on performance marketing. That is, our goal is to generate real results in organic positioning, keyword ranking, increase in visitors and traffic to the site and lead attraction.
Our goal is to make the experience more positive in order to improve organic traffic and online positioning, increase brand visibility, attract more visitors and generate more leads.
For this, we work with customized solutions according to your needs. We deliver from website development and optimization services to attraction marketing.
To achieve all these objectives, our work is based on planning, delivering quality and efficiency, managing tools, and monitoring results.
We have a multidisciplinary team of specialized professionals, such as strategists, analysts, developers, designers and journalists. Thus, it is possible to check the current situation of your website and improve it with excellence.
To find out more details about our services, contact our experts right now!