Creating content for your blog is a great way to educate your customer, increase your brand authority and close deals. However, knowing how to plan content marketing for your blog can be a very complicated task.
According to the Content Marketing survey carried out by Demand Metrics, doing Content Marketing costs 62% less than traditional Marketing and 82% of consumers have positive feelings about a company after reading content.
This means that investing in good content marketing planning can bring many positive results to your company. That’s why in this article we’ll talk all about content marketing and how to plan your blog well.
What is Content Marketing?
The first thing you need to know to create quality content for your blog is what Content Marketing is. Content Marketing is a Marketing strategy that consists of attracting and engaging customers and potential customers through relevant and interesting content that you will make available for free or in exchange for users’ contact details.
This content can be distributed in any format you want, infographics, blog, video, audio or any other media. Even the same content can be reused in different formats. The most important thing about Content Marketing is that you need to respond to your client’s pain points and doubts.
That is, your client will do Google searches to answer questions and will fall directly into your content, teaching you about the subject they would like to know. This increases your brand presence, makes it easier for users to remember you when they are ready to close a deal.
Read more: How to create a persona in 3 steps
Why invest in Content Marketing?
If you’re still in doubt whether or not you should invest in content marketing, let’s present some more advantages of this strategy.
- Decreases the cost of marketing;
- Increases traffic to your website;
- Educate your target audience;
- Reduces customer acquisition cost;
- Improves brand visibility;
- Increase lead generation;
- Increases your sales;
- Improves engagement;
- Loyalty more customers.
In the topic below, find out how to plan content marketing.
How to plan content marketing
Now that you know what content marketing is and what its advantages are, let’s understand how to plan your blog’s content marketing to achieve all the goals you want.
It is worth remembering that in content marketing the most important thing is constancy, so it is important to be prepared for and with a well-done plan so as not to be harmed by lack of activity.
Create your personas
The first thing to do is create or identify your personas. A persona is a semi-fictional representation of your company’s ideal customer. To build a persona, fundamental information must be filled in, such as name, gender, age, position, interests, hobbies, among others.
This information will serve as a guide for what types of content are of interest to your audience, what questions they may have, what type of content they consume and what language you will use.
Set the goals
The next step is to define the goals you want to achieve with content marketing. It is important that the objectives are measurable, that is, they can be measured and monitored.
For example, increasing your website traffic by 20% per year is a measurable goal. Having 10,000 hits per month on your blog is another example of a measurable goal.
Make a publication calendar
Remember we talked about the importance of maintaining a frequency of publications? To help with this goal, one of the main tips on how to plan content marketing is to create a publication calendar.
This ensures that you have a complete view of all the publications and content you want to make, when they will be released and how often they will be published. This ensures that you can prepare to have everything ready on time.
Build quality content
Nothing we’ve said so far will bring results if the content you’re developing isn’t quality. It is because of him that the customer came to you and it will be because of him that he will remain loyal or leave.
If you want to take advantage of all the benefits of content marketing and get your leads to the right moment to buy, you need to offer quality content.
track the results
Finally, it’s time to analyze the results you’ve obtained and see what can be improved and what actions worked. It is important that this monitoring is frequent.
Count on ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions (attraction marketing) and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!