Putting together a good digital marketing strategy is not an easy task. Therefore, many companies end up leaving aside or not investing as much as they could in them.
In fact, for many years, marketing and advertising were seen as expenses and not as investments, where, whenever it was necessary to “cut expenses”, marketing strategies and campaigns were the first in line to be cut.
With technology, much of this thinking has changed and left marketing in one of the main positions of importance in companies, with the ability to bring a lot of return to them.
Therefore, knowing how to put together an efficient digital marketing strategy is essential to finding the right audience for your company and increasing the number of closed deals.
Therefore, in this article, we will talk about the main tips on how to put together a digital marketing strategy. Check out!
How to put together an efficient digital marketing strategy in just 7 steps
Now, see how to put together an efficient digital marketing strategy in just 7 simple steps that will bring great results for your company.
Know your persona
The first step is to know your audience, after all, they are the ones who buy your products or services and will tell you whether it is good or not.
For Digital Marketing strategies to work efficiently, it is necessary to deeply understand the business persona. A persona is nothing more than a semi-fictional representation of the ideal customer, with their characteristics, pains and desires.
If your company does not yet have a well-defined persona, you need to define who it is. To do this, research, interviews and other processes are necessary to obtain concrete data.
It is through this knowledge that all actions will be developed so that they are truly relevant.
Set the budget
With your audience well defined, you can move on to the next stage of your digital marketing planning, which is defining the company’s budget. One of the great advantages of digital marketing is that the necessary budgets can vary and be adapted to the reality of each company and in each situation.
Everything will depend on which media will be used in the action, what type of action and the period that this digital marketing campaign will be active.
So the plan can start with a small initial budget for testing. When you see that the actions are bringing good results (leads, clicks or traffic to your website, for example), just increase the investment. If not, do a new test with another segmentation and approach.
Define the objectives
Every strategy needs objectives to be achieved and digital marketing is no different. This planning stage is fundamental, as each objective may require a different strategy for your company.
Therefore, it is necessary to have the objectives in mind before putting your actions into practice and carrying out planning to optimize your time and resources.
Establish main objectives that can be achieved in the short, medium and long term, based on the reality of your company and your budget.
Analyze the competition
Analyzing the competition is important to know what digital marketing actions they are taking and how your company can do better to attract the attention of your audience.
By analyzing these threats and opportunities, you will be able to define which position to take, what content to produce and several other useful strategies for your Digital Marketing plan.
Develop an action plan
After defining the objectives, the persona and carrying out a thorough analysis of the competition, it is time to develop the plan.
It must contain the channels in which the company will be present, the types of content to be developed, language style and other information that allows for a well-structured path.
Currently, there are several digital marketing tools that can be used, such as social networks, SEO, paid ads, email marketing and much more.
Just choose the ones that best match the objectives your company wants to achieve and that fit your budget. It is important to remember that digital marketing strategies and tools are not exclusive, that is, one can complement the other and can be used together.
Create a schedule
The next step is to create a schedule with all the actions and when they will take place so that it is possible to control everything. It must contain the frequency of updates, content distribution, investments in paid media, among others.
Finally, it is not enough to just create and develop various actions if managers do not frequently monitor results to identify which points need improvement and which are performing well.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions (attraction marketing) and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!