B2B inbound marketing is a strategy that can provide several benefits and results for your company when it comes to bringing potential customers to your company.
This strategy has become so important that a study carried out by HubSpot revealed that 61% of marketers say that improving SEO and increasing organic presence is the priority of their inbound strategy.
Additionally, according to the same study, 59% of marketers say that inbound produces better quality leads for the sales team.
In this way, we can see that using Attraction Marketing is a very powerful tool and your company cannot be left out. Therefore, in this article, we will tell you everything you need to know about B2B Attraction Marketing, so you can start applying it to your company as quickly as possible and enjoy its results.
What is B2B Attraction Marketing?
It may seem very basic to some people, but let’s understand better what B2B Attraction Marketing is. Attraction Marketing, or in English, Inbound Marketing is a Digital Marketing strategy that aims to attract potential customers to your website, social media page or blog, so that they can do business with your company.
In B2B attraction marketing, the company does not look for potential customers, as happens in other strategies; they are attracted through content relevant to them or their business and look for the company.
To achieve this, many tools and strategies are used, such as Content Marketing, social networks, e-mail marketing, newsletters, creation of e-books or other types of materials that can arouse the public’s interest and increase the authority of your company. and increase the chances of these customers closing a deal with your company.
Attraction Marketing can be used by different companies, but when we talk about B2B Attraction Marketing, we are referring to those who offer products and services to other organizations, in other words, Business to Business.
B2B Inbound Marketing Tools
Your company can use several tools for its B2B Attraction Marketing strategy, let’s talk about some of them so you can learn about and implement them in your company.
A blog is a website where the company can post articles and informative content, whether with news about the company itself or with content related to the sector in which it operates, used to answer questions and educate its customers about its products and services.
Search Engine Optimization is a tool that allows you to improve the indexing of a website’s pages by Google, thus increasing the chances of your website appearing among the top positions in organic searches and, consequently, increasing the chances of users clicking on your link and access your website.
Another way to bring relevant content to your customer is with email marketing. Some people may mistakenly think that email is dying. But that’s not true, it remains a great platform for you to invest your B2B Attraction Marketing strategies.
Today, there are several social networks with billions of users around the world and your ideal customer is on one of them, you can be sure of that. Therefore, it is important that your company is also present on these networks and creates relevant content.
Advantages of investing in B2B inbound Marketing
We have already presented some advantages that B2B Attraction Marketing can provide for your company, however, let’s talk more about this. This strategy is known to be quite efficient and can be done with little investment, meaning it is the ideal choice for those who want to spend little and have a long-term return.
B2B attraction marketing, as we said, is a strategy with much lower costs than others. This happens because, unlike traditional strategies or investment in paid media, in Attraction Marketing, you only need one place to publish your content, such as your own website or a social network.
Many of these options can be found for free, like social networks, for example, or for much lower prices. Furthermore, you can create your content yourself, taking over the company’s blog, Instagram, Facebook or LinkedIn.
Improves your authority
By using B2B Attraction Marketing, your company shows that it has knowledge on that subject and positions itself as an authority and reference in the market. This way, when a lead searches for related topics on Google and finds your company more than once, they will understand that your organization is capable of solving the problem.
Relationship with customers
Another advantage is that with B2B Attraction Marketing, it is possible to develop and improve relationships with your customers. For many clients, traditional marketing can be a bit invasive and end up reducing the chances of negotiation.
With Inbound Marketing, it is the customer who goes after the company and its solutions, so you avoid this wear and tear and create a healthier and more trusting relationship between your company and your customers.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!