You’ve certainly heard of Inbound marketing, haven’t you? Also called Inbound Marketing, this strategy is widely used by companies to attract customers and generate leads for sales.
This strategy is extremely efficient and can be implemented by any company, regardless of the segment and market. To give you an idea, according to the State of Inbound study, carried out by Hubspot, Inbound Marketing has the capacity to generate 54% more leads than traditional marketing.
Furthermore, 75% of B2B, B2C companies and non-profit organizations around the world adopt Inbound Marketing, while only 25% adopt Outbound Marketing.
The study also revealed that companies with Inbound marketing strategies have a higher ROI (Return on Investment) than those that invest in Outbound.
Therefore, Inbound marketing can bring many positive results to your company. If you are still in doubt about this strategy, in this article, we will talk about Inbound marketing examples and much more.
Inbound marketing steps
It can be divided into four fundamental steps, let’s learn about each part of Inbound marketing and examples.
The first step is attraction. This is when your company will attract customers through relevant content and good strategies. Whether through content on social media, blogs well positioned on Google or videos on YouTube, for example.
Creating this type of content will bring more visibility to your brand, as well as helping your audience discover what their problem is and how to solve it.
The next is the conversion stage, this is where you start capturing leads, getting their contact details so that they become customers in the future.
To do this, it is possible to offer rich quality materials that add value to the lead, such as e-books and surveys in exchange for the leads’ contact data.
After capturing and nurturing the lead, it is time to close the deal. At this point, they already know what your problem is, but they may be unsure whether your company really is the best option.
Therefore, you must nourish it with content that proves the effectiveness of your product.
A salesperson’s work does not end after closing a sale, he must continue his after-sales activities to retain the customer, offering the best support and service.
Inbound marketing Examples
Now, let’s see some strategies, examples of Inbound marketing, ways to use this type of marketing.
One of the most common inbound marketing examples is the creation and development of a blog. Through this platform, you can create and share relevant content for your audience, on various topics that may be of interest to them.
By combining your blog with SEO techniques, it is possible to place your content in the top positions of Google, which greatly increases the chances of taking users to your website and converting them into leads and, later, customers.
Despite being a great reinforcement for your blog, SEO must be used in other places on your website, this way, Google will index it more quickly and it will be on the first pages more easily.
Some SEO strategies that can be used on your website are: carrying out keyword research, optimizing your images, speeding up page loading, having a responsive design, link building.
Currently, there are several social networks with thousands of users, your client is certainly on one, or more, of them and your company needs to be too.
Through social networks you can create quality content, use hashtags to find more customers, make advertisements, promote products and services, communicate with your customers and much more.
A good social media strategy can improve your brand positioning, increase your reach and authority on the subject, making more customers look for you to learn about your work.
Another example of an Inbound marketing strategy that you can implement in your company is email marketing. With it, you have a direct communication channel with your client and can use it to develop various content, disseminate news and events about your company, newsletter, etc.
So-called rich materials are those contents that require more time, research and effort to create, such as e-books, infographics, surveys, and much more.
By offering this material to customers, you can obtain their contact information, email, telephone number or any other information that is necessary for your company. Furthermore, you improve the company’s positioning as a reference and expert on the subject.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!