Inbound Marketing SEO are two of the main tools for attracting customers to your company. Through good strategies, it is possible to develop diverse rich and relevant content, reach the top positions on Google and increase the chances of your website being found by your customers.
However, do you know how to optimize your strategies to get better results? Or yet, what is the relationship between Inbound Marketing and SEO? In today’s article, we’ll talk all about this subject, so read this content until the end and learn how to optimize your strategies.
What is SEO?
In order to understand the relationship between inbound marketing and SEO, we need to understand what each part means. First, let’s understand what SEO is. This is the acronym for Search Engine Optimization, which in Portuguese can be translated to Search Engine Optimization.
This strategy consists of using different writing techniques, formatting and even layout of your website to make it easier for Google to understand and index the site on search pages.
With this, you increase the chances of ranking up to the top, according to the relevance of the keyword.
What is Inbound Marketing?
Inbound marketing, on the other hand, can be translated as attraction marketing, as it is a strategy that aims to make your customers reach your company and not the other way around, as in traditional marketing or Outbound Marketing.
This strategy is extremely efficient and can be implemented by any company, regardless of segment and market. To give you an idea, according to the State of Inbound study, carried out by Hubspot, Inbound Marketing has the ability to generate 54% more leads than traditional marketing.
Furthermore, 75% of B2B, B2C and non-profit organizations around the world adopt Inbound Marketing, while only 25% adopt Outbound Marketing.
What is the relationship between Inbound Marketing and SEO?
So what is the relationship between them? Is it possible to use both strategies at the same time?
Both strategies work with the same objective, to attract customers to the company and generate more sales.
However, when we talk about Inbound Marketing, it represents several methodologies to create a solid relationship with the public. Meanwhile, SEO is just a methodology that aims to optimize the reach of your content.
In addition, their concepts are also different. The first concept aims to attract, convert, sell and delight your target audience.
While the second is used to optimize websites, produce relevant content for search engines and gain authority in order to increase reach.
However, as you can see, SEO is a strategy that is contained in Inbound Marketing, that is, it is possible to use both tools at the same time to further optimize your chances of success and attract new customers to your company.
How to improve Inbound Marketing SEO?
Now, let’s find out how to improve your company’s Inbound Marketing SEO.
Create relevant content
Both strategies use content creation as a means to attract new customers, so it is essential that they are of quality and relevance to your audience. Thus, you improve your market positioning and can reach the top positions on Google in order to increase your click-through rate.
Focus on the consumer experience
Another key tip is to focus on the consumer experience. More and more Google and customers are looking for companies to provide a better experience for them.
This phenomenon is being observed in several markets and demonstrates that the audience does not face great difficulties when giving up buying from a company and replacing it with another.
Therefore, the shopping experience is fundamental and offering agile service, excellent management and attentive after-sales service are great examples of how to capture the trust of customers.
Offer rich materials
Rich materials are those contents that are more worked on and that require more research and development time, such as e-books, infographics, tables, etc.
The use of rich materials that use optimizations for search engines is a good way to take your potential consumer to a deeper level of relationship, until they come to make purchases with you.
This way, you can nurture this lead with other good materials that make him aware of how your solutions can solve a problem he has.
Just producing content is not ideal, it is necessary to monitor these articles and materials to understand what can be done to improve their performance in searches and carry out optimizations.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions (attraction marketing) and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!