You’ve certainly heard of Inbound Marketing, haven’t you? But do you know what the inbound marketing steps are? Knowing all of them is essential for developing a good marketing strategy that will bring the expected results.
According to Internet Live Stats, Google processes 40,000 searches per second, which results in 3.5 million searches per day and 1.2 trillion per year. In other words, the chances of a potential customer looking for a subject related to your company are very high.
This is where inbound marketing comes in. In it, your company develops various relevant content that will be published on the internet, whether on social networks, on your website, YouTube or any other platform of your choice.
However, a good inbound marketing strategy does not stop at that moment, there are still other inbound marketing steps that are necessary to make the most of the capacity of this very efficient strategy.
Therefore, in this article, we will talk about the inbound marketing stages and how your company should behave in each of them.
The inbound marketing steps
Although inbound marketing is a complex strategy, we can simplify it and divide it into 4 steps: attract, convert, close and delight.
Each of the stages has its own characteristics and calls for specific actions that will bring more results to your company. So, let’s look in more detail at each of the inbound marketing steps and which actions to use in each of them.
The first step in inbound marketing is attraction. It consists of the customer finding and reading the right content, at the right time and in the right place. This way, he pays much greater attention to the information.
The attraction phase is where you will turn strangers into repeat visitors to your page. Therefore, the main strategies to be used at this stage are those that involve creating quality content and generating traffic for your website.
In other words, SEO strategies, content marketing, blog, social networks, keywords.
After your brand manages to attract visitors, the next step in inbound marketing is to convert them into leads. For this to happen, you need to get their contact information.
This contact base is everything for inbound marketing, so you can send valuable content to your prospects. They can be achieved with forms, calls to action and landing pages.
It is at this stage that you will obtain information about your visitors that will be used to direct them to each subsequent content.
Remember to create attractive calls to action and landing pages with content that interests your visitors, presented in a direct and clear way.
Thus, it is possible to see that, at this stage of inbound marketing, the objective is to transform these visitors into leads and the best way to do this is through the use of forms and landing pages, which will capture information and store this data so that they can be used later.
Another complementary strategy is the use of rich materials, in which the customer must provide some information relevant to their company in exchange for an e-book, infographic or other material that is relevant and of interest to the user.
Many people imagine that this is the last and most important of the steps, but it is only through the others that you can get here and will be able to turn leads into customers.
Therefore, closure occurs when the company’s products or services come into contact with the consumer. This can be done through a marketing email sent when the customer registers to have access to exclusive content, CRM, workflows, among others.
Thus, we can see that the focus is on potential customers, that is, on those who are already in the decision phase and are more inclined to consume your product or service.
Therefore, it is important to understand the stage of the journey your lead is at and what strategies can be applied to help them advance in this process.
As we said previously, closing is not the last step in inbound marketing. This is because the work does not end after the customer closes a deal with your company, it is necessary to retain and keep that customer with you so that they continue.
This is the time to establish a relationship of trust and make a good impression with each new piece of content.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!