To obtain the best results from your marketing campaigns, you need the ideal inbound marketing tools. With this, it is possible to increase the efficiency of your company, allowing your marketing team to have access to statistics, insights and other resources that enhance actions and information, ensuring that strategic decisions are made.
Inbound marketing tools can offer several features and benefits for the company. Therefore, in this article, you will learn about some of the main inbound marketing tools to use.
Inbound Marketing tools
Below, check out some of the main Inbound Marketing tools that can be used by your company.
Blogs are certainly the main inbound marketing tool. With them, you can share articles, infographics, whitepapers, success stories, podcasts, among other content that catches the attention of internet users and makes them reach your company on the internet.
This way and with a good SEO strategy, it is possible to place your blog and its content in the top positions of Google searches. This way, when your customers search for topics that have already been covered on your blog, you will be among the first.
It may not seem like a big deal, but being present on the first page and, especially, in the first positions, greatly increases the click-through rate of your link and, consequently, the traffic to your website will be greater.
Another very relevant inbound marketing tool that your company needs to use is social media. They give greater visibility to the content of your blog and capture leads more easily, in addition to creating a good online presence.
This is because it is possible to interact with a very wide variety of people who are interested in your company and create the ideal situation for them to start paying more attention to what you have to offer.
Today, there are several social media options, made for different audiences and with different focuses and resources. The number of users present on these platforms is only growing and, of course, your company needs to be present, after all, that’s where your audience is.
To improve results, however, you need to discover the ideal network that best suits your audience and your business.
You’ve certainly heard of landing pages, haven’t you? Landing pages, also called conversion pages in Portuguese, are an excellent way to promote special and more elaborate content that your marketing team has produced, such as e-books, webinars and online courses.
With this, through the landing page it is possible to convert visitors who have just arrived on your website into a lead, that is, a potential customer who is interested in the content you publish.
This happens because the landing page is created with the aim of exchanging contact information for the rich material produced and this contact can be directed to your sales team as this lead may be interested in the solutions that your company sells.
Having control over your customers’ needs and behavior is fundamental to the success of your company. Therefore, investing in CRM is one of the essential inbound marketing tools.
If you don’t know what a CRM is, these tools concentrate all your audience’s relevant information in one place. Furthermore, it identifies which level of the sales funnel it is at.
For example, it is possible to have access to email lists to enhance email marketing strategies and follow up at any time and from any device. All of this in the same location.
Email marketing is still a very efficient tool in marketing strategies. Nowadays, everyone has an email and, according to research, more than 90% of users access their inbox at least once a day.
This makes email marketing an exceptional inbound marketing tool for establishing a closer relationship in tune with the needs of each lead or customer.
It is through email marketing that you nurture your leads with more specialized and targeted content, leading them through the inbound marketing funnel until they become customers.
Performing several functions at the same time and in an automated manner is a great advantage that technology has provided us. Automated inbound marketing tools are great, as they increase companies’ productivity and, at the same time, provide diverse resources for insights, reports, etc.
As we mentioned in the previous item, monitoring is also a fundamental part of inbound marketing strategies and allows you to know the impact of your actions on your audience.
This way, you can increasingly optimize your campaigns to attract and convert more leads and customers.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!