Link building and digital advisory are marketing strategies that have gained a lot of relevance in the market and increasingly attracted the attention of different companies.
In a practical way, link building is characterized as an action that aims to build relevant links (backlinks) as a reference to a given page.
In turn, this initiative is not a new action. Quite the contrary, since the dawn of the internet, the importance of this strategy for positioning a website on the first page was already known.
However, in recent years, link building has changed dramatically and needs more robust processes, because SEO has also become more improved, not only depending on backlinks, but on a series of other actions.
In this scenario, digital assistance appears, which allows for a more targeted planning for building links. In general, this action is responsible for mapping and creating a relationship with strategic partners.
In addition, digital advisory takes care of your brand in the online press, maximizing opportunities and identifying risks to your company’s image.
Given this, link building and digital advisory are strategies that maximize the results of corporations and directly support the growth of business visibility in the online world.
But, after all, why adopt these actions in your operation? To answer this question, we prepared a complete content with 7 factors that make these initiatives a good investment. Continue reading and check it out.
7 reasons to implement link building and digital consultancy in B2B companies
Among the main reasons for implementing these strategies, we can highlight:
Increase traffic and lead conversion
One of the most prominent advantages of adopting link building and digital advisory is increased traffic. To give you an idea, according to data from Hubspot, backlinks can maximize the visitor rate on the site by 55%.
This is because, by building a relevant link, a page gains more visibility, attracting other audiences to browse your site and, thus, maximizing lead conversion.
After all, the more traffic your site gets, the greater the chances of the user identifying with your company and requesting more information.
In addition, as it is based on the elaboration of informative, complete and qualified content, it increases the chances that this contact will adhere to your ideal customer profile.
Boosts domain authority
Another benefit of sticking to these strategies is increased domain authority. In practice, this is achieved through a process that we can call the “cascading effect”, that is, a page of great authority on the internet mentions your website which, consequently, also becomes reliable for search engines.
It should be noted that this is not just the link itself. On the contrary, it is necessary to implement several actions with the objective of strengthening the strategy, adapting to the optimization aspects and placing the backlinks naturally in the text.
Maximizes brand visibility
In the same way that it is possible to maximize domain authority, it is possible to maximize brand visibility.
In this sense, when a company works on its image on the internet, it becomes more recognized and valued by the public, consolidating the credibility of its business in the market.
In addition, the organization also becomes a reference in its sector, an aspect that facilitates commercial exchanges and negotiations.
Improves the organic performance of the website
According to a survey by Conversion, backlinks impact the organic performance of sites by 30%.
In this way, your company can maximize the results of Attraction Marketing and, as mentioned, increase organic traffic without spending additional amounts on ads.
Increase rankings for strategic keywords
Ever heard the phrase “unseen, unremembered”? It applies perfectly when we talk about link building and digital consultancy.
In practice, good planning increases the ranking of strategic keywords for your business. With that, your company is present whenever your potential customer needs some information.
Promotes the relationship with the digital press and the public
Listing the previous topic, by ensuring good placements, your organization improves the relationship with the public.
In addition, through a robust and very well-implemented initiative, your company optimizes its relationship with the digital press and authorities in its niche.
Ensures efficient cost management
Finally, it is not only with organic traffic that your company can have a more efficient cost control, but also with improvements in all aspects of your initiative.
Digital advisory allows you to identify opportunities for your business, as well as estimate risks, minimizing the chances of losses and enhancing your company’s performance and results.
In this scenario, indicators such as ROI are strengthened, enabling more accurate operational management.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions (attraction marketing) and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!