Investing in Digital Marketing for B2B is a great way to find new customers, improve your company’s positioning and increase the number of deals closed.
With the popularization of the internet and social networks, a large part of the public is present on the internet and, if your company wants to take advantage of these numbers to close more deals, it is necessary to develop a solid and consistent digital presence.
To do this, it is necessary to have a good Digital Marketing strategy for B2B. According to a study carried out by Dreamgrow, 71% of consumers who had a good service experience with a brand on social media would like to recommend it to others.
Furthermore, a ClickZ survey showed that after an ad is viewed on the internet, 31% of users click on the ad; 27% search for the product or company; 21% type the company’s website address into the browser and 9% search for more information about the product.
However, a good Digital Marketing strategy for B2B is not easy to implement and many companies end up making mistakes that can greatly harm results in the future.
Therefore, in this article, we will present some of the main mistakes that your company cannot make in Digital Marketing for B2B.
Main mistakes made in Digital Marketing for B2B
One of the main mistakes that many companies make when defining a Digital Marketing strategy for B2B is in relation to the ideal audience that the strategy and the company want to reach.
This step is essential so that both your team and strategies are aligned and optimized to find customers who are really interested in doing business with your company.
This way, you increase the chances of closing a new contract and ensure that your sales and marketing team does not waste time and energy on activities that will not bring results in the end.
Another very common mistake companies make is in relation to the investment that will be made in marketing actions and campaigns. Before you start, you need to know where your money was invested and what return you got on that investment.
After carrying out this analysis, it is important that the company does not insist on investing in those strategies that do not bring returns. If an action doesn’t bring results, don’t be afraid to switch to a new strategy.
Separate marketing from sales
Separating sales and marketing is one of the most common mistakes we can encounter and this can cause a lot of damage to your company. In the past, many businesspeople and managers had the view that the two sectors should work separately.
However, today, we have a view that this is not true, and it is important that both teams have convergent planning and actions. And this includes everything from attracting and qualifying leads to prospecting and, in many cases, also negotiations.
Not being present on social media
As we have already said in this article, social networks have billions of users around the world and, without a doubt, your ideal client is present on them. Today, we have a wide variety of social networks, for different audiences and with many features and objectives, just identify the one that best fits your needs.
Not being present on the networks means losing customers and, consequently, losing money.
A great Digital Marketing strategy for B2B is the creation and sharing of quality and engaging content. Through content on social networks, blogs, email marketing, etc., you can improve your relationship with your customers, position your brand as a reference in the market and attract more potential customers to close deals.
Investing in paid media is a great strategy to increase your sales, reach more customers and, most importantly, segment your ads so that only people who are genuinely interested in your company can find it.
Thus, with little investment, you can obtain relevant results and increase your conversion rate.
Ignore campaign feedback and metrics
There is no point in developing marketing strategies and actions, putting them into practice and forgetting that they exist. It is necessary to monitor relevant metrics and listen to feedback from your customers to know where things are working and what can be done to improve the experience and optimize results.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!