You’ve probably heard of mental triggers, haven’t you? They are concepts widely used in marketing and advertising to induce customers to take some action, it could be buying a product, liking a photo, signing up for a contest, visiting your website, etc.
For many people just entering the world of digital marketing, these mental triggers can be a little confusing to remember and apply to their campaigns.
However, it is important to remember that they are extremely important and efficient for a good marketing campaign. Therefore, if you want to know more about mental triggers, in this article, we will talk everything about this topic: what mental triggers are, how they work and what the main triggers are.
With this, you will have lots of tips and information to put into practice in your next actions and marketing campaigns and be very successful, check it out!
What are mental triggers?
Let’s understand what mental triggers are. Our brain has the ability to act and make decisions unconsciously, that is, without us realizing it we have already decided to do something.
Mental triggers are nothing more than some strategies that can activate this part of our brain unconsciously and induce clients to take an action.
These mental triggers can be used in different ways, whether in texts, video, audio, etc.
Furthermore, they can be used to convince your customers to buy from you, sign up for a contest or event, or any other action that your marketing team has developed.
What are the main mental triggers?
The first example of a mental trigger that we will talk about is the scarcity trigger, it is used when showing the customer that the product they are wanting to buy could run out at any time due to the number of people looking for it and the few units available.
You’ve probably opened an online store to look for a product and come across messages saying “last units” or “10 other people are viewing this product”.
When we come across these messages, our subconscious sends messages that we need to make a decision soon, as we may miss this opportunity if we take too long.
Another example of a mental trigger is urgency, it is a little similar to scarcity, but uses messages that generate more urgency in the customer. For example, flash promotions, offers that last until x hour, limited places to participate in an event.
All of these are triggers that generate urgency in our subconscious and that accelerate our decision to buy that product or not. After all, you never know when you will have another opportunity to buy that product at this price again.
The mental trigger of authority shows that human beings tend to give more credibility and trust to those people who are recognized in their area of expertise.
This means that those people who are famous in a certain environment can be very influential when a person buys or closes a deal. A company that is considered an authority in its segment can have great results using this mental trigger, for example.
Who doesn’t like to receive something as a reward when we accomplish something, right? This is how the mental trigger of reciprocity works, users receive something when completing that action.
A classic example of this trigger is the offer of a gift when purchasing a specific product or when purchasing over a certain amount. However, this reward can be anything. This strategy is widely used in content marketing and inbound marketing, when you offer rich material in exchange for customer information.
Social proof happens when we see that other people have had previous experience with that company and we use this to determine whether or not we will do business with them. The most classic examples are user reviews and customer testimonials that can be found on company websites or product pages.
Changing expectations regarding the future is what is behind the use of this trigger. The idea, therefore, is to create good prospects for the launch of a product or service. It’s the famous “the new television X is coming”.
Finally, another commonly used mental trigger is that of newness, it consists of showing a launch, something that has just arrived and that customers need to have. Generating this need to have something at launch is essential for the trigger to work.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions (attraction marketing) and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!