Talking about the importance of organic positioning in 2021 is raining in the wet, isn’t it? What company does not need to have its brand broadcast and exposed in the digital environment. And more: that your website is in the top positions on Google to attract new users and potential customers for your business.
That is, the good organic positioning of a company’s website is capable of generating several positive cascading effects, such as:
- Greater visibility of the company;
- Growth of brand authority and digital reputation;
- Attracting new visitors and users to the website;
- Increased organic traffic;
- Relationship and engagement with these users;
- Increased conversion of contacts into leads;
- Generating qualified leads as sales opportunities.
Just to give you an idea of the benefits that can be achieved by improving organic positioning, 39% of buyers are influenced by relevant research, according to Social Media Today.
Read more: How to create a persona in 3 steps
Tripod of how to appear on Google and optimize organic positioning
But the question, then, is how to improve this organic positioning and how to make my website appear on Google? This is where different combined strategies come in to get the best organic ranking results.
Among these actions are a tripod:
- Production of quality blog content that is relevant and generates value for potential customers interested in the company’s solutions. Also, you can’t forget to work well on the strategic keywords for your business. That is, those words by which you want to be found by potential customers on the internet.
So, this content needs to be very well built to meet the demands, pains, doubts and needs of website visitors, who can become leads.
- Use of good SEO practices (Search Engine Optimization) both in the structure of the site and in the content created. This factor is very important, because optimizing websites with SEO is what guarantees more organic traffic over time, helping to generate leads and sales.
Without SEO, people won’t find your site and all the hard work of producing content will go down the drain.
- Full attention to the information architecture, design and development of the website to have good loading speed, ensure the proper presentation of pages on all devices, including mobile devices, maintain website security, promote good user experience and ensure the continuity of visitors within the site.
We even recently made a series of texts commenting on the importance of user experience.
This is just the starting point for your company’s organic positioning. Within each of these actions, there are several factors that must be taken into account and worked on to achieve better results.
Difference between organic placement and paid placement
It is also important to talk briefly about the difference between the two types of positioning that your company will face: organic and paid.
Organic is achieved naturally by developing quality content, good SEO practices and other attributes mentioned above.
Paid placement is the result of investing in paid media ads to appear right at the beginning of the search results. That is, companies spend resources on acquiring certain keywords to boost their traffic and visitor generation.
An alert here is that companies with paid positioning in search engines come with a message, warning that it is an advertisement. With that, in practice, many people may stop entering the site because it is promoted content.
But how can ASB Marketing help optimize organic positioning?
Faced with this whole scenario, I’m sure you’re wondering how ASB Marketing can help and want to know:
‘How to make my website appear on Google’;
‘How to improve organic positioning and organic ranking’;
“How to Promote Content Optimization to Reach 1st Page on Google’.
Here, at ASB Marketing, we are an agency focused on performance marketing. That is, our goal is to generate real results in organic positioning, keyword ranking, increase in visitors and traffic to the site and lead attraction.
To achieve all these objectives, our work is based on planning, delivering quality and efficiency, managing tools, and monitoring results.
See how our work works in practice:
1. Organic positioning strategy planning
Firstly, we carry out a complete study and analysis of the market, the competition, the company and the solution offered to develop a strategic plan of all the actions to be carried out.
Thus, it is possible to know which persona will be reached, which keyword should be used, what type of content should be created (blog, social network, ebook, landing page, email marketing and others) and for which stage of the funnel ( top, middle and bottom). In addition, the main indicators to be monitored are already defined.
2. Deliveries and production of content that really makes a difference
The development of content in its various verticals, whether blog, rich material, emails, nutrition flows and others, with good SEO and link building practices and an eye on persona pains, keywords and benefits of services offered , is perhaps the most important element here.
After all, through these materials, it is possible to attract users, convert them into visitors, educate them, engage them, turn them into leads, maintain a good relationship and seek conversion to a possible sales opportunity.
For this reason, we greatly appreciate having an interdisciplinary team of specialists, with journalists, strategists and planners, who will create content that really adds value, generates interest and makes a difference. With a lot of research, background and arguments, we build materials to achieve not only the best organic positioning, but also talk to users.
3. Tool management
The third step can often be left out by some companies, but it is essential for the strategies to work. After all, there is no point in having adequate planning, well-developed contents and not working correctly with the tools to publish and disseminate such materials.
If you don’t periodically publish your blog, you tend to have problems with Google’s algorithms and harm your organic ranking. Therefore, our back office team provides full support with the configurations and use of the most diverse tools, such as Google Analytics, Google Search Console, WordPress and our social media publishing platforms and marketing automation.
4. Reporting and monitoring of results
Here comes the moment that many companies and agencies are afraid of: the presentation of results and reports. However, we are fully confident in the performance achieved with our strategies and are ready to improve directions and actions based on data analysis.
After all, it is important to have a continuous alignment process with customers to identify the positive points and results achieved with the strategies, but also the points for improvement to continue with the growth of ranking and organic positioning.
Thus, it is possible to design new content optimization actions to rank your company with more and more keywords on the 1st page of Google, increasing organic traffic.
Extra: keep an eye on what’s new from Google
A fifth relevant point to comment here is also the need to always keep an eye on changes, news and trends in Google algorithms. That’s because they are always improving and improving search and search engines. So the same strategy won’t keep working forever.
For this reason, our specialized team is also always monitoring what is new in the market and suggesting adaptations in processes, in order to take advantage of new developments to boost organic positioning. In other words, we managed to get ahead of the competition and gain more space in the digital market. What brand doesn’t want that, right?
What are the results generated by ASB in terms of organic positioning?
Well, you’ve seen ASB’s performance up to now to generate organic positioning for your company. In summary, we can say that our effective, tested and approved method works like this:
- Benchmarking: We analyze your competition and the current scenario of your company. We point out the challenges and opportunities that can help your company grow.
- Personas: We identify your target audience, their main characteristics, objectives and interests. In this way, it is possible to create content that generates real interest in your potential client.
- Keywords: We carry out a complete study to identify the terms that are relevant to your business and that are searched on Google. This analysis is fundamental for ranking.
- Editorial plan: We create an editorial calendar with the themes that will be worked on for your company, based on the previous steps.
- Original content: We create relevant, original content with the necessary SEO techniques to position your business on Google.
- Reports: We deliver complete reports for you to follow the evolution of your content marketing strategy.
With this strategy, we have already generated significant results for our clients, such as:
Systems branch: growth of 3,400% in the number of keywords indexed, based on the improvement in Google’s ranking. In all, there are 70 strategic keywords indexed and ranking on Google in the first positions.
SAP Concur: As of January 2020, the SAP Concur website has only 60 strategic keywords on the 1st page of Google search results, with a total of 473 terms ranking. A year later, in January 2021, we achieved 102 keywords on the 1st page of Google (36 in the Top 3), with another 1,215 terms indexed and positioned between the 2nd and 10th pages of organic results.
Resolv: In 6 months, we had 21,554 visits to the Resolv website through organic search. In total, from July to December 2020, we had 29,538 visits.
D2L: we were able to increase the site’s organic traffic by 264% in one year. We started the content marketing project in October 2019, with 394 keywords indexed and, in October 2020, we conquered 1,409, with a growth of 257%.
ASB: at ASB Marketing itself, with solid and consistent work on organic positioning, we have already increased website traffic by more than 90% in one year. Between January 2020 and September 2020, compared to the same period of the current year, the number of page views grew by 97%, jumping from 30,349 to 60,063.
Count on ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions (attraction marketing) and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!