Since the explosion of digital marketing, marketing automation tools have been used to attract more and more qualified leads. Just as face-to-face sellers need to be agile and accurate in their service, digital marketing needs assertiveness in personalized content and automated tasks to attract customers.
According to a survey conducted by SendPulse, 80% of companies use marketing automation tools to improve strategies, and in the next 5 years, this could increase to 98%. These data corroborate the studies by Pesquisa Digitais, which showed that 94% of companies chose Digital Marketing as a growth strategy for 2022.
Digital sales and marketing automation is a technique that helps reduce time and improve sales figures. In today’s blog, we will explain more about this strategy. Follow!
What is sales automation?
Sales automation is a series of actions based on the customer’s buying journey with sales strategies to meet their needs. With the use of an automation tool, potential leads are remembered by your brand, so that those who are already mature, actually make the purchase, and those who are not yet, continue to be worked on within the sales funnel.
In the sales area, this automation collaborates so that salespeople can better organize their demands to dedicate themselves to providing good service to each customer individually, solving their needs with customization, while the machine does all the nutrition.
Is it clear why it would be a waste of time and productivity for the sales team if they shot content for leads themselves? The seller can only be concerned with solving the customer’s problems, thus increasing the amount of sales and helping the business grow.
A good example of a sales automation system is email marketing software. Can you imagine sending each sales email manually to the customer mailing list? How long would it take? This type of program cuts down on service time as well as the chance of errors as well.
For automation to be a reality in the best possible way, choose a tool that is compatible with your business, as a wrong choice in this regard can hinder the flow of content and disrupt the nutrition of your lead.
What are the benefits of sales automation and digital marketing?
Now that you know what sales and digital marketing automation is, we separate some advantages of obtaining this type of software. Check out:
As the tool automates activities, it is not necessary to have a large team to configure it. This reduces your company’s expenses and saves employees time with repetitive actions.
Is your sales funnel full of leads? Now is the time to nurture them with important content. You can guide your lead to closing the sale through attraction: sending subjects that generate curiosity or satisfy a need for them. It’s much better than passively waiting for it to come, isn’t it?
For this, it is essential to know the lead well and activate the correct persona for him.
Control of results
It is very important to obtain reports of results for data analysis. How many people opened the email, how many clicked on the links, how many asked not to be notified anymore. All of this can be found in a marketing automation tool.
Marketing automation generates accurate results from the flow and, based on them, it is possible to evaluate the operation of each campaign, as well as its engagement and help with improvements so that there is always more fluidity and assertiveness in actions
Remembering that the investment can be justified through these metrics generated in the reports.
What company doesn’t want to grow? Sales automation allows for this growth, because while the tool does all the repetitive work, employees can dedicate themselves to their activities, thus increasing the company’s productivity and scalability.
Automating your sale also means creating personas for different audiences. Even if it is just a product or service, it is necessary to have at least two personas, because, despite the leads having the same interests, they are completely different people,
When your company gets the delivery and quality right, customers are satisfied and recommend the service/product. Therefore, with a marketing automation tool, your assertiveness increases and, consequently, your competitiveness in the market as well.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions (attraction marketing) and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!