Sales goals and objectives are indicators that show your sales team what results the company hopes to achieve with them. Making this definition is extremely important to serve as a guide for the entire sales team, in addition to working as an incentive for employees to improve their performance and achieve more goals and objectives.
They represent all the strategic planning necessary for high performance when selling and closing deals. Therefore, it is necessary to define roles, deadlines and objectives to be achieved. But it is important to remember that sales goals and objectives need to be realistic and in line with the company’s reality.
Another advantage of defining sales goals and objectives is that they help your company grow, because the greater the goals achieved, consequently, the greater your profit.
Therefore, in this article, you will understand a little about sales goals and objectives, which are the main types and how to set goals easily and effectively.
What are the types of sales targets?
The first thing we are going to understand is what types of sales goals and objectives your sales team can use. There are several goals, so we’ve separated some that will make your life easier when it comes to setting realistic goals.
These goals can be used both in a team and individually, in addition, they can be valid according to the defined period, for example, monthly, weekly, quarterly, annual goals, etc.
That said, let’s go to some examples of sales goals and objectives.
Number of closed clients
This goal defines how many new customers must be acquired in the established period. It can be an individual goal for each salesperson or a goal that the entire sales team needs to overcome.
This metric is responsible for defining which new revenue should be obtained.
This goal defines a number or percentage of new customers to be conquered.
Defines a number of calls that each salesperson must make per day in an attempt to close new deals and convert customers.
This goal is responsible for establishing a number of meetings that must be scheduled in order to increase the company’s conversion rate.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions (attraction marketing) and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!