Surely you’ve heard about the Google algorithm and you’ve probably wondered how your website can reach the top positions and appear first in searches.
Reaching the top of Google is possible through SEO (Search Engine Optimization) techniques that help index content on the search page.
The search page is divided into two parts: ads and organic searches. Ads will always appear at the top of the page, and sometimes at the bottom of the page as well.
Everything in there is called an ad and companies pay to appear in these positions. Despite being a great strategy to attract more users to your website, today, we’ll talk about organic searches, which are just below the ads.
For you to have an idea of how to reach the first organic positions is important, a research carried out by Zero Limit Web, revealed that 71.33% of the clicks of organic searches are on the first page. Of these, 67.60% are concentrated only in the first 5 results.
This shows that being on the first page of Google can be the difference between being found or not and, in addition, being in the first positions increases your chances and the number of users that reach your site even more.
In this article, we’ll talk all about SEO and how you can use this technique to reach the top positions and attract more customers to your business, check it out!
What is SEO?
The first thing you need to do is understand what SEO is. As we said, this is the acronym for Search Engine Optimization, which in Portuguese can be translated to Search Engine Optimization.
This strategy consists of using different writing techniques, formatting and even layout of your website to make it easier for Google to understand and index the website on search pages.
With this, you increase the chances of ranking up to the top, according to the relevance of the keyword.
How does Google search work?
Before we see SEO techniques for you to use on your website or blog, it is important to understand how Google searches and page ranking work.
First, the user must do a search on the Google search bar, the terms used in this search are called keywords. A keyword can be made up of one or more terms.
After Google identifies the keyword used, it presents the most relevant content for that search. That is, the greater the compatibility of the term used by the user and the keyword in your website’s text, the greater the chances of appearing in the top positions.
Another important factor is relevance, if your content is considered relevant to that search and manages to add knowledge, your position will be better.
It is worth mentioning that, currently, the Google algorithm has more than 200 ranking criteria and it would be impossible to explain all of them here, because not all of them are revealed. This is just a general explanation of how rankings and searches work on Google.
How to use SEO to attract more customers?
Now that you know what SEO is and how Google searches work, we can talk about how to use SEO to attract more customers to your business. As we said, SEO is made up of a series of techniques that must be used during the creation of your content and in the configuration of the site.
The first tip is to use the correct keywords during the development of the text. It is important to carry out a good search to find the one with a good number of searches and low ranking difficulty.
Meta-title and Meta-description
Another tip to improve ranking is to place the keyword in the meta-title and meta-description, those texts that appear on the search page.
In addition to the previous items, another place that it is recommended to use the keyword is in the URL.
Another factor that can influence the ranking of your content is the size of the content, larger content tends to be more complete and is favored by the Google algorithm.
Frequency of posts
The frequency of posts is also something that influences the performance of your site, there is no point in publishing several contents at once and spending 6 months without publishing anything. It is important to maintain a frequency and content calendar.
Finally, another strategy that greatly influences your site’s ranking is the hierarchy of heading tags. To do this it is necessary to use the text editor or edit through the HTML code of your site to ensure that the title and subtitles obey the correct hierarchy.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions (attraction marketing) and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!