Everything in life needs good planning, doesn’t it? With your company’s marketing it’s no different. Planning ensures that you have full control and are on top of everything that is happening in your campaigns.
However, carrying out a good marketing plan can be quite complicated, so we made this complete guide with the 5 steps of a killer digital marketing plan for your company.
What is a marketing plan
A marketing plan can be done in a document, calendar, or any other format you want, as long as it has, in great detail, all the strategies that will be used in your marketing campaign.
With it you can organize your campaigns, know exactly when each marketing action will take place and prepare and manage your team so that all tasks are ready at the right time.
In addition, it must have the marketing actions that must be taken to achieve each objective. You can also put information about the market, competitors, personas, sales channels and budget.
As you can see, marketing planning serves as a guide for the development and growth of your company, mainly for the marketing area. Planning is extremely important.
Why do a marketing plan?
Among the reasons why you should do a marketing plan, the main one is that it allows managers and leaders to have a complete view of everything that is happening in the company.
In this way, they can develop the best strategies and make more assertive decisions, as they will have all the necessary data in one place.
Other benefits of a marketing plan are:
- It helps to attract new customers;
- Easier to achieve the company’s goals;
- Increase sales and revenue;
- Allows a broad view of the market and the competition’s marketing actions;
- It helps to increase your brand awareness and promote your products or services;
- Allows you to identify opportunities and threats.
5 Steps of a Marketing Plan
You must already be eager to get your hands dirty and create your own marketing plan, right? So, we’ve separated 5 stages of a marketing plan so you can follow along and create your own plan.
1- Do market analysis
We know that doing market analysis is not the easiest and most fun thing in the world, but it is extremely important for the success of any company and marketing is no different.
Is it important to understand what the market you are in is like, what are the trends for the future? And the risks that this sector has? How are your competitors and their marketing actions?
All this allows you to have a broad view of the market and find opportunities for your company to grow, in addition to guiding you to make the best decisions.
2- Create your personas
Surely you’ve heard of persona, haven’t you? A persona is a semi-fictional representation of your ideal customer. It allows you to know your customers in more depth and the difference between persona and target audience is that the first one is more specific.
It is important to create your personas well. Put all the important details: name, gender, age, profession, physical and psychological characteristics, interests, hobbies, etc. All of this ensures that you understand what that person likes and dislikes and how it would be the best way to impact them with your campaigns.
3- Define the objectives
Every marketing action needs a goal, so it’s important to define the KPIs that will be analyzed and the frequency with which the analyzes will be done. It is necessary that the objectives can be measured and not subjective.
For example, increasing your sales by 15% in 12 months is a measurable goal.
There are several techniques you can use to define your goals, and you can have more than one, the important thing is that each goal has its own action to be achieved.
4- Action plan
With your goals well defined, it’s time to list all the actions necessary for that goal to be achieved. It is recommended that each objective be composed of between 5 and 10 marketing actions.
Using the previous example, how are you going to increase your sales by 15% over the next 12 months? You can run promotions, provide discount coupons, use influencers in your campaigns or any other strategy you believe works.
5- Do the analyzes and optimizations
From the moment you put your action plan into practice, you start to receive data and feedback about them. This is where you should perform the analyzes to identify what is working and where you can improve your planning.
It is essential to track the financial expenditure of each campaign as well, if your actions are going over budget but are not generating results, it might be better to rethink them.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions (attraction marketing) and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!