One of the most important parts of the sales process is the funnel through which future leads pass. The importance and how to expand the sales funnel has been discussed as companies realize that it is increasingly difficult to obtain new customers.
In short, the sales funnel is a model that describes the steps a potential customer goes through from the first contact with the company to the actual purchase. It is important because it allows companies to understand customer behavior, identify points for improvement in the sales process and increase the chances of converting potential customers into real customers.
As a solution, there are strategies that start from nurturing content from a flow directed at leads that have not gone through the entire sales funnel. It’s a way to keep leads engaged and interested in the brand, increasing the chances of converting into sales in the future.
In today’s blog, we will explain more about how to expand the sales funnel. Check out!
Sales funnel x Commercial Team
The concern with expanding the sales funnel is based on the assumption that it is an essential tool for the sales team to work with, as it helps to identify at which stage of the sales process the potential customer is, allowing salespeople to offer support and guidance. necessary to help them move through the funnel and become effective customers.
By using the sales funnel, the sales team can segment and prioritize leads based on their stage in the funnel and likelihood of conversion. For example, leads who are in the solution consideration phase may need additional information or product demonstrations to help them make a purchasing decision. On the other hand, those who are already in the purchasing decision phase may need a little encouragement or a discount to make the sale. Therefore, customizing the approach according to the lead’s stage is one of the functions of the sales team that shows the importance of the sales funnel.
Furthermore, the sales funnel allows the sales team to identify bottlenecks in the sales process, such as stages where leads are stagnant or abandoning the funnel. This ensures that sellers focus on improving these areas, increasing conversion rates and reducing the time it takes to close a sale.
How to Expand Your Sales Funnel and Boost Results
After understanding the funnel’s relationship with the sales team, it’s time to learn how to expand your sales funnel and enhance demand generation. To increase it, you need to work on each of these steps efficiently. Some strategies that can help are:
Learning and discovery: producing relevant, quality content on your website, blog and social media in order to attract potential customers and educate them about your product or service.
Problem recognition: offering educational materials that help the potential customer better understand their problem or need, such as guides, whitepapers or webinars.
Solution consideration: offer demonstrations of the product or service, allow the customer to test before purchasing, and provide reviews and testimonials from other satisfied customers.
Purchasing decision: offering promotions and discounts, providing clear information about the product or service and facilitating the purchasing process, eliminating barriers or bureaucracy.
Another way to expand the sales funnel is to learn about ASB Marketing’s demand generation solution. We offer specialized services to help companies grow their business and achieve their sales objectives with qualified leads. Our experienced and qualified team works to understand your target audience and develop personalized strategies to attract new potential customers.
We use email cadences with a data-driven approach and analytics to ensure our strategies are always evolving and achieving desired results.
Count with ASB Marketing to increase your sales
If you want to implement Lead Generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current leads of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that Lead Generation does not only occur by paid media, on the contrary, inbound marketing actions and Lead Generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!