The size of the sales funnel is determined by the number of leads a company can attract. Therefore, it is possible to increase the size of the sales funnel by investing in marketing and sales strategies that aim to attract more leads and increase brand visibility.
At each stage of the funnel, the arguments change. At the top, the customer still doesn’t know your company or product very well. The goal here is to attract the customer’s attention and create interest in them. To do this, you can use strategies such as content marketing, online ads and social media. Offer relevant and useful information to your target audience and work to generate qualified leads.
In the middle, the customer already knows a little more about your product or service and is considering the possibility of purchasing. Here, the objective is to educate the customer about the advantages of your product or service and make them feel safe enough to make the purchase. To do this, you can offer more in-depth content, such as e-books, webinars or product demonstrations.
Finally, at the bottom of the sales funnel, the customer is ready to make the purchasing decision. Here, the objective is to convince him that your product or service is the best option for him. You can offer testimonials from satisfied customers, guarantees and other incentives to close the sale.
In today’s blog, discover 10 creative ways to increase the size of your sales funnel.
10 Creative Ways to Increase the Size of Your Sales Funnel
Offer a money-back guarantee: This can help build customer trust in your brand and encourage them to try your products or services.
Create interactive content: Like quizzes, questionnaires or games to engage your audience and collect valuable information for qualifying leads.
Use chatbots: Place a chatbot on your website to help visitors navigate and answer common questions, as well as direct them to funnel steps.
Create webinars: Hold webinars to attract potential customers and share useful information about your products or services.
Utilize the power of testimonials: Share success stories from satisfied customers to increase trust in your brand.
Offer discount coupons: This can encourage the customer to make a purchase and enter the sales funnel.
Create a referral program: Offer rewards to customers who refer others to your brand.
Create an infographic: Share valuable information about your industry or product in an infographic to attract leads.
Invest in online advertising: Use paid ads on social media or Google to increase your brand’s reach and attract more leads.
Make strategic partnerships: Collaborate with other complementary companies to share audiences and expand your reach.
Count with ASB Marketing to increase your sales
If you want to implement Lead Generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current leads of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that Lead Generation does not only occur by paid media, on the contrary, inbound marketing actions and Lead Generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!