Surely you have heard about digital marketing in recent years. For some people, Digital Marketing can be a seven-headed bug, especially if you’re just entering this world. But don’t worry, it’s not as hard to understand as it looks!
Digital Marketing is the dissemination and promotion of products or services through digital platforms. Currently, Digital Marketing is the main way that companies have to promote their products to the public.
With the emergence of technologies, such as sociais networks, the public became much more connected on the internet. Therefore, traditional Marketing had to adapt to the new reality of the market and migrate to the digital environment.
Today, if your company is not present in the digital environment, we can say that it does not exist. Because most of the public comes to a business through the internet.
One of the characteristics of digital marketing is personalization, that is, you can find the right audience at the right time and present a personalized experience with the taste of each customer.
Characteristics of modern digital marketing
However, digital marketing has not stopped evolving. New technologies are constantly being developed and launched and everyone must adapt to new realities in order not to be left out and miss out on great opportunities.
Modern Digital Marketing is characterized by high technology and the strategic use of these tools. Check out some features of modern Digital Marketing that your company needs to adhere to if you don’t want to stay out of the market.
1- Marketing as an investment
One of the main characteristics of modern digital marketing is the change in mindset that companies need to have in relation to what marketing means and what results they bring to the company. At first, marketing was viewed as an operating cost, as its impact and return were difficult to measure.
Let’s exemplify. Until the 1990s, it was impossible to measure how many people were impacted by a street billboard or a television commercial. You could get an estimate, if the avenue is very busy or how many televisions were on the channel at that time. But the exact number was impossible.
With digital marketing, this information became accurate and the way marketing was thought was modified. Now, companies see actions and campaigns as an investment, where the results will be greater than they would be without Marketing. This also happened because indicators and tools were developed to help measure the return on the actions taken.
2- Strategic planning
While traditional marketing also had campaign planning, its focus was on the product rather than the audience. One of the characteristics of Digital Marketing is much greater strategic planning and, mainly, more focused on a more specific public segmentation, with the aim of directly reaching the target audience.
That is, digital marketing is much more effective, as it identifies potential customers and delivers the best campaigns that are most likely to impact them. This is possible thanks to new technologies, especially the internet, which allow storing data and identifying interests and behavioral trends of all audiences.
3- Relationship with customers
The main feature of modern Digital Marketing is to place the customer at the center of actions. Selling the product matters, but not as much as offering the best experience possible so that the customer is satisfied and wants to do business with you again.
All tools are aimed at this, understanding the tastes, interests and customs of each customer, to understand how it would be the best way to present your product to them.
Does your customer like social media? Your brand is present in them and offers the best possible service. Is the greatest number of visits to your store via smartphones? So your website must be responsive and offer the best usability on mobile devices.
Perhaps the customer is not prepared to buy the first time he comes into contact with your brand, but he will definitely remember you if the experience was good.
4- Data analysis
As we speak throughout the text, one of the characteristics of modern Digital Marketing is the amount of data that we can collect and use to create the best campaigns and make the best decisions.
There are several tools that allow you to identify everything about your customers and this will be very useful when creating your Digital Marketing strategy.
Count with ASB Marketing to increase your sales
If you want to implement demand generation strategies in your business, it is of paramount importance to start with planning.
In this scenario, understand your audience, online behavior, preferences and, especially, make an analysis of your competitors and current demands of the market.
Then understand how your sales process works and what characteristics need to be changed to meet your ideal customer profile.
In addition, it is essential to keep in mind that demand generation does not only occur by paid media, on the contrary, inbound marketing actions (attraction marketing) and demand generation generate very advantageous results for organizations when well employed.
Finally, you can count on an experienced marketing and sales company to support the implementation of these strategies, such as ASB Marketing.
With the best innovative methodologies and tools, ASB Marketing finds its ideal customer and qualifies them through fully automated and personalized email cadence.
When the lead arrives at the purchase decision phase, we only passed on to your commercial team to close the negotiation. With this, we guarantee increased sales, reduction of trade cycle, cost optimization and support in long -term business expansion.
Do you want to know more? Go now and see how ASB Marketing can help your business!