The size of the sales funnel is determined by the number of leads a company can attract. Therefore, it is possible to increase the size of the sales funnel by investing in marketing and sales strategies that aim to attract more leads and increase brand visibility. At each stage of the funnel, the arguments change.
Despite being an important stage for the sales funnel and customer loyalty, many companies still ignore post-sales, believing that their obligations to the customer end after closing the deal. A study carried out by the Customer Satisfaction website revealed that 85% of Brazilian companies have never carried out after-sales; Furthermore, 70% do not have customer
Optimizing the sales funnel is a continuous process of improving the sales stages, with the aim of increasing the conversion rate and the company’s success. Each stage of the sales funnel is essential in leading the customer to purchase, and optimizing these stages can have a major impact on the company’s performance. Monitoring and data
One of the most important parts of the sales process is the funnel through which future leads pass. The importance and how to expand the sales funnel has been discussed as companies realize that it is increasingly difficult to obtain new customers. In short, the sales funnel is a model that describes the steps a
Understanding the importance of the sales funnel can provide several benefits for your company, allowing you to make the best strategic decisions. So, let’s talk more about what the sales funnel is. In general, we can say that the sales funnel is a fundamental tool for any company that wants to increase its sales and
Inbound Marketing, or attraction marketing, can be defined as a strategy that aims to attract potential customers through the creation and distribution of relevant and important content. Instead of interrupting people with intrusive ads, inbound marketing provides a positive, helpful experience for your target audience. The sales funnel is a visual representation of the steps
A sales funnel, also known as a sales pipeline, is a visual representation of a company’s sales process. It is called a funnel because, like a funnel, the number of potential customers is greatest at the beginning of the process and decreases as the prospects are qualified and move on to subsequent steps until the
Finding a list of qualified leads can be a challenge for many companies, especially those operating in highly competitive markets. One of the reasons for this difficulty is the lack of clarity about who the ideal customers are for your products or services. Companies often spend significant resources on marketing campaigns that are not targeted
Do you know what UTM is? This acronym stands for Urchin Tracking Module and is a very useful resource used to track website traffic, marketing campaign, social media post, etc. Traffic is an extremely important metric for anyone investing in attraction marketing and content marketing. After all, it measures the number of users who are
Attraction marketing for B2B companies, also known as Inbound Marketing, is a strategic marketing approach that aims to attract potential customers to the company, rather than disrupting their activities with invasive advertising or direct commercial messages. Instead, inbound marketing involves creating educational and informative content that is relevant to the company’s target audience. This content
