In today’s world, more and more companies are looking for ways to improve their positioning and find more customers. One of the most efficient and recommended ways is through Lead Generation strategies for B2B companies.    Lead Generation is the process of stimulating consumer interest and demand for a company’s products or services. The goal of

Generating qualified leads is one of the main goals for many companies, as this can lead to increased sales and business growth. However, not all leads have the same potential to become customers, which makes it important to identify and increase qualified leads.  To increase the number of qualified leads, companies can adopt several strategies,

The sales funnel is an essential marketing and sales strategy for companies that want to increase their conversions and improve the efficiency of their sales teams. However, there are some common mistakes that organizations can make when implementing a sales funnel.  Knowing and avoiding these mistakes is essential to ensure that the sales funnel is

Attraction marketing for B2B companies, also known as Inbound Marketing, is a strategic marketing approach that aims to attract potential customers to the company, rather than disrupting their activities with invasive advertising or direct commercial messages.  Instead, inbound marketing involves creating educational and informative content that is relevant to the company’s target audience. This content

Do you know what UTM is? This acronym stands for Urchin Tracking Module and is a very useful resource used to track website traffic, marketing campaign, social media post, etc.  Traffic is an extremely important metric for anyone investing in attraction marketing and content marketing. After all, it measures the number of users who are

Finding a list of qualified leads can be a challenge for many companies, especially those operating in highly competitive markets. One of the reasons for this difficulty is the lack of clarity about who the ideal customers are for your products or services.  Companies often spend significant resources on marketing campaigns that are not targeted

A sales funnel, also known as a sales pipeline, is a visual representation of a company’s sales process. It is called a funnel because, like a funnel, the number of potential customers is greatest at the beginning of the process and decreases as the prospects are qualified and move on to subsequent steps until the

Inbound Marketing, or attraction marketing, can be defined as a strategy that aims to attract potential customers through the creation and distribution of relevant and important content. Instead of interrupting people with intrusive ads, inbound marketing provides a positive, helpful experience for your target audience.    The sales funnel is a visual representation of the steps