You’ve certainly heard of buyer persona for B2B, haven’t you? This concept is fundamental for a company to be able to identify who its ideal customers are, what topics they are interested in, their position and many other relevant information that can help with its marketing or sales strategy.  That’s why knowing how to create

 To obtain the best results from your marketing campaigns, you need the ideal inbound marketing tools. With this, it is possible to increase the efficiency of your company, allowing your marketing team to have access to statistics, insights and other resources that enhance actions and information, ensuring that strategic decisions are made.  Inbound marketing tools

Knowing how to correctly create a sales cadence flow is essential for your company to increase the conversion rate and sell more. However, for many sales teams, this is the most difficult moment of the entire journey.  According to a study carried out by HubSpot, 42% of salespeople consider this the most difficult time when

With technological advancement, the way companies convert leads online has changed significantly. Currently, companies have a wide range of tools and technologies at their disposal to generate, track and convert leads online.   One of the major changes in lead generation is the emphasis on segmentation and personalization. With advanced data analytics and marketing automation technologies,

In today’s world, more and more companies are looking for ways to improve their positioning and find more customers. One of the most efficient and recommended ways is through demand generation strategies for B2B companies.  Demand generation is the process of stimulating consumer interest and demand for a company’s products or services. The goal of

The sales funnel is an essential marketing and sales strategy for companies that want to increase their conversions and improve the efficiency of their sales teams. However, there are some common mistakes that organizations can make when implementing a sales funnel.   Knowing and avoiding these mistakes is essential to ensure that the sales funnel is

Generating qualified leads is one of the main goals for many companies, as this can lead to increased sales and business growth. However, not all leads have the same potential to become customers, which makes it important to identify and increase qualified leads.  To increase the number of qualified leads, companies can adopt several strategies,

With technological advancement, the way companies convert leads online has changed significantly. Currently, companies have a wide range of tools and technologies at their disposal to generate, track and convert leads online.  One of the major changes in lead generation is the emphasis on segmentation and personalization. With advanced data analytics and marketing automation technologies,