For your company to be successful, it is important to find new leads and, in the future, convert them into customers. We call the process of actively finding customers customer prospecting.   This is a very common practice among companies and involves several steps, such as identifying the ideal customer for your company, knowing how

Currently, small, medium and large companies are struggling to maintain the consistency of their sales. In order to maintain a good rhythm, the sales team needs to be aligned with the institution’s objectives and have a good sales strategy, otherwise, the essential thing does not happen: the closing. So what better sales strategy?   Structuring

You’ve certainly heard about the main marketing and sales strategies that help prospect customers. But which one should you implement in your business? Which one generates more results? If you are looking for an answer to these questions, this content is for you. We will explain about ABM vs Inbound vs Outbound, highlighting the differences

Being able to attract and conquer new consumers is among the main challenges of marketing and sales teams. Today, a consistent strategy depends on executing good customer prospecting techniques. Despite being aware of this aspect, many managers have difficulties in structuring an efficient commercial action, as well as in defining the most advantageous practices for

Seeking to maximize the internal results of their teams and enhance the efficiency of the services developed, many companies opt for a sales consultancy. In practice, consultancy is based on the concept of seeking guidance from a specialized organization on certain flows and can be applied in different activities, including in the commercial area. In

Organizing sales team management in order to improve the company’s results is a challenge for all competitive institutions in the market. Carrying out this management is more than driving goals for sellers. It addresses the profile of each employee, as well as new reflections on current sales and planning for the future. Keeping the seller

LinkedIn is the social network of the moment for those who want to build relationships. In addition to being the largest professional social network in the world, it plays a strategic role in companies and employees who work with sales. In this network, it is possible to make connections, show your resume, skills and competencies,

Since the explosion of digital marketing, marketing automation tools have been used to attract more and more qualified leads. Just as face-to-face sellers need to be agile and accurate in their service, digital marketing needs assertiveness in personalized content and automated tasks to attract customers.  According to a survey conducted by SendPulse, 80% of companies