Increasing sales and achieving business goals are two common challenges for sales teams. But beyond them, improving sales forecasting is a dream for companies. For this, it is important to evolve the commercial sector and implement new methodologies for prospecting new customers.  With innovative processes and strategies, it is possible to achieve all the objectives

Lead capture is a marketing technique used to convert prospects into leads. There are many ways to capture leads that we are going to cover here.  Marketing and sales only tend to grow, as your skills will be more valued over the years. And when it comes to lead capture, marketers also have better control

Companies have several solutions to offer people, but how are these solutions reaching them? This is totally connected to how to generate authority, since the delivery of the product is related to the qualification of the lead.  But first, what is the lead? Lead are people who pass through the company’s networks and can be

With the digital transformation and changes in the profile of B2B consumers, more and more companies are looking for innovative methods to not only optimize their sales processes, but also make lead qualification more assertive, as is the case with the MEDDIC methodology. Developed in the 1990s, this method has the main objective of supporting

 We already commented on the ASB Marketing blog about the Google Page Experience update, valuing the user experience as a ranking factor in search engines, and the arrival of Core Web Vitals, within the scope of the update, encompassing the vital metrics that must be considered by companies to optimize the performance of their sites. 

Organizing sales team management in order to improve the company’s results is a challenge for all competitive institutions in the market. Carrying out this management is more than driving goals for sellers. It addresses the profile of each employee, as well as new reflections on current sales and planning for the future.  Keeping the seller

Having a good organic positioning is the dream of every company. This means that your content is relevant and your brand is recognized in the market and is always visible to potential customers on Google. Not to mention that, thus, there is no need for extra expenses with paid traffic and your business conversions will

Structuring a successful sales team may seem simple, but it’s not as easy as it looks. This is because, in order to assemble a team full of talented, motivated, engaged professionals that generate results, commercial managers must carry out a series of processes.  Among the main duties of managers here are:  Hire good employees;  Train