We already commented on the ASB Marketing blog about the valuing the user experience as a ranking factor in search engines, and the arrival of Core Web Vitals, within the scope of the update, encompassing the vital metrics that must be considered by companies to optimize the performance of their websites.  In summary, it is

The sales team needs to be strong and consolidated like all other areas of the company. He will be responsible for leveraging the organization’s name by closing deals with clients and bringing the long-awaited results.  For customer service to be satisfactory, the sales team needs to be aligned in the way they work. Can you

Of course, the goals of commercial managers are to increase conversion rates, hit targets and sell more to achieve high performance and greater revenue predictability. However, to achieve these results, it is important to have a solid and structured lead qualification process.  In fact, it is necessary to act efficiently, intelligently and correctly at all

Several companies are looking for ways to generate leads on Instagram with the massive growth of this social network. To give you an idea, according to information from the company itself, in June 2018, Instagram hit the mark of 1 billion active users and is currently the 5th most popular social network in the world. 

With the aim of improving team efficiency and boosting business results, several companies have invested in professional training and, therefore, the choice of topics for sales training is one of the most frequent discussions.  According to data from the Brazilian Institute of Geography and Statistics (IBGE), published in the Folha Dirigida newspaper, 57% of Brazilian

Commercial consulting is an initiative that allows detailed analysis of a company’s current actions and promotes some benefits, such as churn reduction.  In practice, through this strategy, it is possible to understand not only the current moment of your business, but also to identify bottlenecks or errors in the operation that are causing negative results,

Obviously, the great need of B2B companies is to increase sales. For this, its main focus is directed to the best customer prospecting strategies for the generation of qualified leads on an ongoing basis. In this scenario, little importance is often given to Google and the optimization of websites for search engines.  However, neither Google

Did you know that getting the sale is the first step to customer loyalty? Your choice of how to do an efficient after-sales says a lot about how the company puts its brand in the market and how much it cares about consumers.  Let’s go with the following data: Adobe’s 2018 Digital Trends report showed