The commercial world is constantly changing, so more and more companies are looking for ways to reach their target audience, such as demand generation initiatives. In practice, this strategy can be defined as a set of actions that aim to strengthen a relationship with potential consumers even before they close a sale. In turn, an
ASB Marketing was elected as one of the best places in the world to work with, winning the Great Place to Work or GPTW seal. This seal is given by the consulting firm Great Place to Work and ensures that companies that receive this certification are really great places to work with. Currently, only
Improving sales performance in the commercial sector of companies is increasingly urgent, as consumer behavior has changed, customer prospecting processes have had to be reinvented, digital marketing has become part of sales strategies and the use of technologies has become a central element in optimizing operations. All these transformations in the commercial scenario motivate the
The importance of being present in the virtual world today is indisputable. In order for your business to continue to grow and be successful, it is essential that you invest in strategies for blogs, social networks and other various online solutions, which must be designed by specialized professionals who provide digital marketing consultancy. Firstly, the
The sales process is intertwined with the success of the business. Within it we find the flow that sells, which is responsible for generating interest in the consumer, attracting him and showing that it is the ideal solution for his need. According to Hubspot research, 70% of companies have as a top priority to generate
Having a good organic positioning is the dream of every company. This means that your content is relevant and your brand is recognized in the market and is always visible to potential customers on Google. Not to mention that, thus, there is no need for extra expenses with paid traffic and your business conversions will
In B2B sales, it is common to find difficulties in commercial processes, since they are very long cycles from prospecting and qualification to closing, involving many decision makers and more complex sales. Therefore, a common demand in the sector is for methodologies, actions and new practices that help to overcome such challenges. So, in today’s
To optimize results in marketing and sales operations, with improved customer prospecting, higher lead conversion rates, greater deal closures, expansion of the customer portfolio and increased profitability, nothing better than having management focused on sales performance. But you must certainly be wondering what this sales performance management is all about. First of all, it is
Many companies invest in paid or organic traffic and other marketing strategies in order to increase the number of conversions within their sales funnels. However, there is a step before approaching leads that is very necessary to know how to use the right language and with the right people: knowing how to create personas. According
