You’ve certainly heard of Inbound marketing, haven’t you? Also called Inbound Marketing, this strategy is widely used by companies to attract customers and generate leads for sales. This strategy is extremely efficient and can be implemented by any company, regardless of the segment and market. To give you an idea, according to the State of
Leads are fundamental elements for the success of a company, they will be contacted by its salespeople and may become customers in the future, and it is obvious that a company cannot survive without customers, right? For the vast majority of companies, generating leads is the main objective, as revealed by a study carried out
Create a good digital marketing strategy is not an easy task. Therefore, many companies end up leaving aside or not investing as much as they could in them. In fact, for many years, marketing and advertising were seen as expenses and not as investments, where, whenever it was necessary to “cut expenses”, marketing strategies and
Putting together a good digital marketing strategy is not an easy task. Therefore, many companies end up leaving aside or not investing as much as they could in them. In fact, for many years, marketing and advertising were seen as expenses and not as investments, where, whenever it was necessary to “cut expenses”, marketing strategies
To achieve success for your company, you need a lot of planning and spending hours analyzing and reporting various information and relevant data about the company’s current situation. Among the various rates that exist in managing a company, the sales conversion rate is one of the most important, as it reveals how much your company
New technologies have transformed companies and opened up new business opportunities and solutions to increase the productivity and efficiency of many companies. Commercial intelligence is one of them. Through this methodology, it is possible to use technology to understand competitive environments, opportunities and challenges and involves collecting, analyzing and interpreting information about competitors, customers, products
For a good digital marketing strategy to work correctly, it is necessary to carry out a lot of research, plan all the actions and stages of the strategy and carry out various tests to find the best ways and optimize your results. It is in this sense that A/B testing arises, a way of testing
The corporate world is full of new acronyms and methodologies that we never seem to be able to keep up with, right? Do you know what OKRs are? This management methodology became well known for being used by one of the largest companies in the world, Google, and brought several positive results for the company
Having a prepared and qualified team is essential for the success of your company. For this to happen, the human resources sector needs to find good qualified professionals for the job and hire them. However, the company itself can carry out training and qualifications so that employees already hired can develop their skills and learn
You’ve probably heard of mental triggers, haven’t you? They are concepts widely used in marketing and advertising to induce customers to take some action, it could be buying a product, liking a photo, signing up for a contest, visiting your website, etc. For many people just entering the world of digital marketing, these mental triggers
