The commercial world is constantly changing, so more and more companies are looking for ways to reach their target audience, such as demand generation initiatives.  In practice, this strategy can be defined as a set of actions that aim to strengthen a relationship with potential consumers even before they close a sale.  In turn, an

In today’s world, more and more companies are looking for ways to improve their positioning and find more customers. One of the most efficient and recommended ways is through demand generation strategies for B2B companies.   Demand generation is the process of stimulating consumer interest and demand for a company’s products or services. The objective

Sales is a very competitive industry, with a lot of competition from inside and outside the company. To stay competitive, it’s important for sales teams to use digital technology as much as possible. These technologies can help them maximize their process and achieve better long-term performance.   Digital technologies have a significant impact on sales

Does your company deal with long-term business processes? If so, it is interesting to know the sales strategy called enterprise sales. This practice consists of selling to large companies and requires a good B2B relationship, in addition to specialized sellers, since closing the sale usually takes some time.   If you want to enter this

  Talking about the importance of organic positioning in 2021 is raining in the wet, isn’t it? What company does not need to have its brand broadcast and exposed in the digital environment. And more: that your website is in the top positions on Google to attract new users and potential customers for your business.

It’s not news that consumer behavior is always changing. New technologies have shown new potential customers on different engagement platforms. And to reach them, you must promote a structured sales path.   New practices also require new ways of offering services and products. In order for your company not to be left behind, you need

You who are inserted in the world of sales, must have heard about lead and prospect. It is necessary to understand the difference between them to improve your sales.   There are many misconceptions about the difference between prospect and lead. A prospect is someone who has shown an interest in your product or service

Creating content for your blog is a great way to educate your customer, increase your brand authority and close deals. However, knowing how to plan content marketing for your blog can be a very complicated task.   According to the Content Marketing survey carried out by Demand Metrics, doing Content Marketing costs 62% less than