How have you been advertising your business and in what media? See how strategic this question promises to be, and when well answered, it reveals the inefficiency or otherwise of your investments in ads on Google.  The truth is that the media has allowed your product to be found much more easily than before. The

Companies now need to go beyond focusing on customer prospecting methodologies, strategies and processes. Of course, these aspects are essential to generate qualified leads and close deals. But, currently, it is necessary to incorporate greater sales intelligence in all activities related to the commercial sector to achieve better results and greater performance.  This intelligence in

Link building and digital advisory are marketing strategies that have gained a lot of relevance in the market and increasingly attracted the attention of different companies.  In a practical way, link building is characterized as an action that aims to build relevant links (backlinks) as a reference to a given page.  In turn, this initiative

Every company wants a successful sales team. Some obstacles prevent this, such as lack of knowledge, training, lack of motivation and confidence. For your business to take off in sales performance, your team’s skills need to be worked on individually.  Of course, in institutions with many employees, it is more difficult to develop one by

Many B2B companies are still attached to the traditional business model, with the structuring of departments in all sectors, including the commercial one. But have you stopped to think about the possibility of outsourcing customer prospecting to an agency specialized in performance and results.  Certainly, looking at it quickly and basicly, it already seems to

Inbound Marketing SEO are two of the main tools for attracting customers to your company. Through good strategies, it is possible to develop diverse rich and relevant content, reach the top positions on Google and increase the chances of your website being found by your customers.  However, do you know how to optimize your strategies

For your company to be successful, it is important to find new leads and, in the future, convert them into customers. We call the process of actively finding customers customer prospecting.  This is a very common practice among companies and involves several steps, such as identifying the ideal customer for your company, knowing how and

Everything in life needs good planning, doesn’t it? With your company’s marketing it’s no different. Planning ensures that you have full control and are on top of everything that is happening in your campaigns.  However, carrying out a good marketing plan can be quite complicated, so we made this complete guide with the 5 steps