In digital marketing, there are several strategies and nomenclatures that can confuse even the most experienced professionals. One of the most common confusions is between Inbound Marketing and Content Marketing.  Although they are different things, Content Marketing can be one of the strategies used in an Inbound Marketing campaign. In reality, one serves as a

Everyone knows that customer prospecting is essential for a company’s success. Without doing it, you cannot find new customers, consequently, it is not possible to close new contracts.  Therefore, there are many tools and strategies that aim to help and facilitate when prospecting for customers, among them we will talk about prospecting lists.  They ensure

Surely you’ve heard about the Google algorithm and you’ve probably wondered how your website can reach the top positions and appear first in searches. Reaching the top of Google is possible through SEO (Search Engine Optimization) techniques that help index content on the search page.  The search page is divided into two parts: ads and

Sales goals and objectives are indicators that show your sales team what results the company hopes to achieve with them. Making this definition is extremely important to serve as a guide for the entire sales team, in addition to working as an incentive for employees to improve their performance and achieve more goals and objectives. 

Sales KPIs are essential for a company’s managers to be able to monitor the development and execution of a company’s sales actions.  You can use KPIs in different situations and sectors of a company and they allow you to have a broader and more strategic view of everything that is being done in the company

Acquiring customers is essential for the success of a company, after all, without them it is not possible for the organization to maintain itself. Through a good action plan for prospecting customers, the company can devise the best strategies to find, educate and convert leads into customers and, thus, ensure that the company grows in

LinkedIn is one of the main social networks in the world, with more than 740 million users worldwide and more than 51 million in Brazil alone. When it comes to professional social networks, LinkedIn is the main one, which means that, unlike other networks, it is focused on sharing your professional achievements, skills and work. 

LinkedIn is one of the main social networks in the world, with more than 740 million users worldwide and more than 199 million members in the US alone. When it comes to professional social networks, LinkedIn is the main one, which means that, unlike other networks, it is focused on sharing your professional achievements, skills