Every entrepreneur’s dream is to see their company grow in a healthy and consistent way, but this is not an easy task. To achieve this goal, it takes a lot of work, a capable team and a lot of dedication. Furthermore, the company must be prepared to keep up with this growth, for this we

If you’ve been in digital marketing for a long time, you must be used to new strategies and terms emerging frequently. But if you’re just arriving in this world, the amount can be quite daunting, it seems like you’re always out of touch with the latest trends. Even some more experienced professionals have this feeling

Have you ever heard of the SPIN sales methodology? This technique has existed for over 30 years and was created by Neil Rackham, one of the authors who most influenced sales techniques in 1988.  This technique was so important that, to this day, it is one of the most used when B2B companies approach customers,

Digital games are a worldwide phenomenon that generate billions of dollars every year. They are no longer considered children’s things and are admired by people of all ages.  In addition to the great impact that games have had and still have on the world economy, they have served as inspiration for many people to create

Having a motivated sales team is essential for them to be able to achieve all the objectives and goals established by the company. When your employees are motivated, they work more willingly, productivity increases, greater results are achieved and, consequently, more profit for the company.    In other words, motivating a sales team can bring several

You’ve probably heard of mental triggers, haven’t you? They are concepts widely used in marketing and advertising to induce customers to take some action, it could be buying a product, liking a photo, signing up for a contest, visiting your website, etc.  For many people just entering the world of digital marketing, these mental triggers

Having a prepared and qualified team is essential for the success of your company. For this to happen, the human resources sector needs to find good qualified professionals for the job and hire them.  However, the company itself can carry out training and qualifications so that employees already hired can develop their skills and learn

The corporate world is full of new acronyms and methodologies that we never seem to be able to keep up with, right? Do you know what OKRs are? This management methodology became well known for being used by one of the largest companies in the world, Google, and brought several positive results for the company