You’ve certainly heard of buyer persona for B2B, haven’t you? This concept is fundamental for a company to be able to identify who its ideal customers are, what topics they are interested in, their position and many other relevant information that can help with its marketing or sales strategy. That’s why knowing how to create
Demand management is the organization of all tasks in your business so that the flow occurs without any bottlenecks. However, knowing how to manage demand is not an easy task and many companies end up getting lost along the way and making the process even more difficult. Therefore, in this article, we will talk about
You’ve certainly heard of Inbound Marketing, haven’t you? But do you know what the inbound marketing steps are? Knowing all of them is essential for developing a good marketing strategy that will bring the expected results. According to Internet Live Stats, Google processes 40,000 searches per second, which results in 3.5 million searches per day
For all companies, it is essential to be able to attract more customers, so here are some tips on how to attract new technology customers. With the advancement of technology and the popularization of social networks, this task has become easier, as your company can take advantage of these tools and software to attract new
Having a team made up of high-performance SDRs is the dream of any company, after all, they are people specialized in the sector and who have spent years dedicating themselves and studying to reach this level. Selling a company’s products and services is not an easy task, it is necessary to have great knowledge about
Investing in Digital Marketing for B2B is a great way to find new customers, improve your company’s positioning and increase the number of deals closed. With the popularization of the internet and social networks, a large part of the public is present on the internet and, if your company wants to take advantage of these
Knowing how to identify qualified leads is a fundamental task that can be the difference when it comes to having an efficient sales strategy. This is because many companies are unable to identify those people who really have interest and potential to become a customer or those people who are just curious and want to
B2B inbound marketing is a strategy that can provide several benefits and results for your company when it comes to bringing potential customers to your company. This strategy has become so important that a study carried out by HubSpot revealed that 61% of marketers say that improving SEO and increasing organic presence is the priority
Prospecting for customers is not an easy activity, it consists of contacting prospects several times, nurturing a good relationship with the customer, scheduling meetings with many representatives until you finally manage to close a deal. These contacts can be made in different ways, whether through phone calls, emails, LinkedIn, or other forms of active prospecting
In today’s dynamic business environment, the intersection of advanced technology solutions, such as Amazon Web Services (AWS), with innovative marketing strategies is crucial for business success. Companies using AWS, ranging from startups to large multinationals, face unique challenges that can be effectively addressed through enhanced outbound marketing tactics and the outsourcing of SDRs. These companies
